UNIT CODE – BSBMKG607B
MANAGE MARKET RESEARCH
Training Package
BSB07 - Business Services Training Package
National Course Number and Name
BSB60507 Advanced Diploma of Marketing
TAFE NSW Course Number and Name
17857 Advanced Diploma of Marketing
Version
3.0
Campus
Newcastle
Year
2014
Semester
Onwards
Skill Set (if applicable):
Unit Code
BSBMKG607B
Unit Name
Manage Market Research
Assessment Event, Method and Due Date
Assessment Event 1,2,3 – Due 4 August 2014
Units Elements
Unit: BSBMKG607B Manage Market Research
Elements Covered:
1
Prepare market Research
2
Engage external consultants or service providers
3
Manage market research activity
4
Evaluate research processes and findings
Student
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To be deemed competent the learner must
Submit a comprehensive research plan
Submit a detailed report on the research findings
Devise and document measures and procedures for measuring the impact of the research information on the marketing decisions To receive a CREDIT grade the learner must
meet all the criteria of a pass grade demonstrate creativity in the selection and execution of research methods and processes use or simulate the use of external consultants to conduct the research prepare a detailed timing chart for the research process indicating use of resources and personnel provide an analysis of the usefulness of the research findings To receive a DISTINCTION grade the learner must
meet all the criteria of a credit grade demonstrate superior analytical and creative skills in the selection of research approaches provide professional standard project management documentation for the research use value analysis to evaluate the research information make recommendation on improvements to methods and processes for future projects.
Assessment Event 1
You need to review existing policy and procedure documents (in the appendices of your Student Workbook) and develop guidelines for managing the process of gathering research information. You also need to identify and plan to
Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim
Participate in the research on the use of assessment, evaluation, disaggregation, and student work data. 2. Present findings to appropriate personnel. 3. Discuss requirements and procedures with appropriate personnel and present approved plan to appropriate groups.
In this work related project analysis various information will be for gathering information. Some of the areas that will be covered are; methods of searching, interviewing techniques to gather the information, agreement for articulating requirements, and strategies to gather information for computerization. Requirements must
Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.
You might think about creating a list for this part of the project beginning with the first step – so the reader gets a clear idea of the sequence of the steps you will take to complete the research and data gathering needed for your project.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
Rubric: The quiz is worth 25 points. Each selected-response question is worth 1 point. The student will receive 1 point for selecting the correct answer. Each constructed-response is worth 5 points. In order to receive all 5 points for each constructed response, the student must fulfill the criteria below. The minimum passing score is 19 out of 25
Given a case such as the Week 6 project requiring analysis, develop a report to present findings and recommendations.
Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.
The paper will be worth five points and is graded on completion, another five points will be assigned to class participation for the pre assessment. If students are actively and respectfully participating they will receive all five points.
3.4 Summarise the types of risks that may be involved in assessment in own area of responsibility
The finally step of the marketing research process is information reporting. Information reporting consists of written research reports from marketing mangers that will be submitted to management that summarizes the research results and draws conclusions (Brown, 2014). Research reports need to be very clear and accurate as higher level managers will judge the research conducted as well as utilizing it to aide them in making their final decision. Also, the reports need to be clear and accurate because the project will be no more successful than the research report itself. Finally, the written research
Market research is utilized by companies to make the right decisions when it comes to
You need to review existing policy and procedure documents (in the appendices of your Student Workbook) and develop guidelines for managing the process of gathering research information. You also need to identify and plan to acquire all resources necessary for supporting the project.
Using the index you can alphabetically pinpoint the information you’re looking for and turn to that page to read about and implement the information into to your research.