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Marketing Applications Of The App

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Distribution is one of the most important aspects of marketing applications. Consumers are not able to purchase them at a traditional store and different distribution channels are required. The main channel for distributing FUV will be the Google, Amazon, Android, and Apple application stores. As users download FUV, the intermediaries selling the app will receive a percentage of the sale. Each of these stores requires a different percentage of the sale starting at about 27% (Bergvall-Kareborn & Howcroft, 2014). At release this cost will diminish profits earned by the app, but as the app becomes more popular and the add-ons are purchased, profits will increase (Cho, Lee, & Quinlan, 2015). As FUV becomes more popular, each of the app …show more content…

Partnerships
After the initial launch of FUV, the app will advertise in the print ads of partnered stores. In return for advertising the app in their ads, FUV will advertise for the stores in the app. Banner ads will feature different stores with the ad frequency mirroring the advertisement of FUV in the stores own ads. Stores that offer a larger ad to FUV will be featured more often than those that only supply a small ad space. Partner store coupons will also be offered within the app. These coupons will be taken from stores’ print ads and will be available within the app. Coupons will be displayed as product recommendations, as well as when a listed ingredient inventory is low or out of stock. Coupons and ad banners will push users towards partner stores, encouraging these stores to continue and increase advertising FUV.
Supply-chain Management
Initially, supply-chain management will be extensive. Apps that are released and marketed just before a new product, such as a new model of smartphone or tablet, is released experience a higher than average number of downloads. The high volume of downloads can cause issues with internal servers and data transfer (Cho, Lee, & Quinlan, 2015). Remaining in contact with app stores to ensure that FUV is downloading as it should will be vital to a successful launch. If the app data is not sent to the correct app stores at the correct time, there may be a delay in the availability of the app,

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