Marketing Plan of Solar Panel

To survive and thrive, an organization must create a competitive advantage. A competitive advantage is a product or service that an organization’s customers place a greater value on than similar offerings from a competitor. Unfortunately, competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage. In turn, organizations must develop a strategy based on a new competitive advantage.

Commonly, renewable energy is defined as energy which is able to be captured from existing natural resources that are replenished rapidly, such as flowing water, sunshine, wind, geothermal heat flows and ocean [2]. Renewable energy technologies are required to provide technologies to use one or several renewable energy resources. There are some different types of renewable energy technologies, which include solar energy, bioenergy, hydropower, wind energy, geothermal energy and tidal energy. This thesis project will focus on the solar photovoltaic which is currently one of types of solar energy technologies, and this technology using photovoltaic cells to converts sunlight directly into electricity.Solar photovoltaic system can generate electricity from sunlight through using PV modules, and the system can be integrated into building designs, installed on rooftops, or large scale power plant. With the development of photovoltaic technologies, solar photovoltaic capacity has been increased from 3.7 GW (2004) to 177GW (2014) [3]. Figure 2 shows this change from 2004 to 2014, there is a big trend of increase in these years. The increase of PV capacity can reduce the carbon emission and provides more job opportunities. It also helps to reduce air pollution and make a friendly environment for living. One of the common PV system is

1. Executive Summary 2. Situation Analysis a. Market/Company situation b. Market segments c. Competitive situation d. Barriers to entry e. Strength of competitors f. Sustainable advantages g. Pricing issues 3. Macro Situation a. Economy b. Social/cultural 4. SWOT Analysis a. Internal factors b. External environment c. External threats d. Internal weaknesses 5. Issue Analysis 6. Mission, Vision, Values 7. Market Analysis a. Primary market b. Secondary markets c. Tertiary markets d. Prospective customers 8. Proposed locations 9. Action Plans a. Brand awareness action plans b. New location action

In addition, solar energy operational costs are manageable. It is free from monthly charges compared to conventional sources of energy. Solar energy does not require raw materials such as oil and coal, and once the panels are built, there will be no monthly charges. In addition, the prices of fossil fuels are increasing day by day, and this means conventional energy will be very expensive. Solar energy will remain the most capable world’s future power supply because, it is cost effective once the plants are built, and there will be no transport costs like for conventional energy sources. Therefore, solar energy is cost-effective, and will help in future energy supply, as the maintenance cost is affordable, as long as they are installed properly, and are working efficiently ( Hans, 2012). Furthermore, with the improvement and advancement of technology, it will increase its efficiency, and cost of production thus, making it more cost effective and the world’s best

The central thrust is how to build and improve the company's competitive position for each of its lines of business. A company has competitive advantage whenever it can attract customers and defend against competitive forces better than its rivals. Companies want to develop competitive advantages that have some sustainability. Successful competitive strategies usually involve building uniquely strong or distinctive competencies in one or several areas crucial to success and using them to maintain a competitive edge over rivals. Some examples of distinctive competencies are superior technology and/or product features, better manufacturing technology and skills, superior sales and distribution capabilities, and better customer service and convenience.

A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega & Rojas (2010) is “to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission" (p. 3). The strategic plan must include target goals consistent with the company's mission statement, a plan for implementation, and a process for controlling and correcting deviations. Target goals are met by identifying marketing segmentation, which is targeting a specific market for a particular service or line

Yemeni government is making efforts to solve the electricity problem. There is a new government which is taking the problem with the utmost seriousness. Therefore any innovative solutions could be adapted and backed up by the government. It is likely that the government will give all assistance to any part or company offering real solutions that can help overcoming this long-lasing problem.

Also I have family that also work in the construction field and have the same access to lumber and material as I do.

Marketing plan objectives are brief term targets that, when achieved through exertion of appropriate action curriculum, will bring the organization closer to its longer-agreement aims. Some companies use the Balanced Scorecard, broad act measures used to align strategy and ambition as a way to manage consumer relationships, achieve financial targets, improve internal capabilities and contain viability. In such matters the marketing plan objectives have to be managed correctly to support these broader amounts of performances.

Competitive advantage is the favourable position a company has over other companies in the market and by providing different goods and services to their consumers (Gao and et. al., 2010). This advantage is the set of innovative and the different products offered for sale, so that the company’s profit can increase.

In every summer season, many people in sunny areas complain about their electricity bill, and how surprisingly high it gets. It is because the heat that comes from the sun light, and in result of, the air conditioning that gets used more often. In the summer season, the stability in one’s financial status may get interrupted. People have always wanted to come up with new, alternative, cheaper, and a green way to generate power, and they have. Scientists have invented the solar power panels that generate electric power using only the sun light. This new technology targets high-middle to high class home-owners. ABCO Solar Company here in Tucson, Arizona provides the service of selling and installing solar power panels. In ABCO’s website, one

Situation analysis refers to a collection of methods that managers use to analysis an organization's internal and external environment to understand the organization's capabilities, customers, and business environment (“Dictionary of marketing items”). It is a systematic collection of past and present economic, political, social, and technological data. It is an aimed to identify external and internal forces which influence the organizations performance and strategies. Situation analysis also consists of several analysis like external and internal factors, SWOT analysis, Porter five forces analysis. The purpose of the situation analysis is to indicate to a company about the organizational and product position. Companies must be able to know about their opportunities and

Competitive advantage can be defined as the best performance compare to the other competitors in the same industry world. In other words it is anything that the company does the best compare to others. The best examples of competitive advantage are greater profit margin, higher return to assets, and so on.

A competitive advantage is an advantage over other competitors in the market by being the

Competitive Advantage (p.4) – An advantage that a bank, or any company, has over its competitors is that firm’s competitive advantage. This advantage may allow it generate more sales revenue, increase its profit margins, or deliver better customer service. Whatever the advantage, it is what makes it better (the advantage) than its competitors.