Marketing Strategy Of Samsung

Moreover, analysis using Day & Wensley’s model identified that Samsung could achieve competitive advantages within the tablet sector through their superior skill in innovation and information technology. In addition, their superior resource in global strategy and strategic alliances also contribute to gain the advantages. These allow Samsung to provide the differentiated product, superior customer value and cost reduction. However, Samsung’s disadvantages of key industry success factors: relative weak brand preference compared to the market leader and inferior battery life. Samsung would benefit in building additional superior skills and resources that it could generate the sustainable and further competitive advantages.

Leadership is a process whereby an individual influences a group of individual to achieve a common goal. Leadership has also been described as “a process of social influence in which one person can enlist the aid and support the others in the accomplishment of a common task".  The leader may or may not have any formal authority. Students of leadership have produced theories involving traits,[2] situational interaction, function, behavior, power, vision and values,[3] charisma, and intelligence, among others. Somebody whom people follow: somebody who guides or directs others. The sources of power to a leader would be,

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Before we evaluate the Strategic Capabilities of Samsung Electronics, we must define the strategic capabilities in question. We will also break the capabilities down in terms of function and scope.

In marketing, the product is the good or service that will be offered for sale and targets a specific segment of the market. The importance of the product relies on its position in the market. Product position is important in the marketing planning of any businesses as it allows a business to “determine how to best communicate their products' attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages” (Richards). For Samsung, their product line, known as the Samsung Galaxy series, plays a key role when analyzing their marketing mix.

Samsung is a well-known and acknowledged industry leader in the digital arena. The digital powerhouse strives to create superior products and services hoping to improve the lives of their customers around the world. Samsung has diversified their company products from consumer electronics, to telecommunications, home appliances and now a smart car. Samsung has shown that the successful diversification that it has been able to integrate into its operations has become an essential element in the company’s strategic plans. Samsung’s technology products include the screen technology, TVs, batteries and chip design. It also has manufacturing operations such as general manufacturing which comprises semiconductors and components, system production which involves applications and software and the device assembly packaging like the label assembly and batteries (Hong, 2012).

Marketing is one of the important elements of every company. By applying good methods of marketing, any company is able to achieve its goals. This report focuses on how Samsung company become world’s famous by applying three strategy namely pricing,placing and promotion. secondary method of data collection was used for this report

From a small export business in Taegu, South Korea, Samsung’s innovative and top quality products and processes has brought them to be one of the world’s leading electronic companies. Lee Byung-chul was the founder of the Samsung and also one of South Korea’s most successful businessmen. Now, Samsung is South Korea’s largest business group that is ran by Lee’s family which is known as a chaebol based company. In the late 1960’s, Samsung entered the electronics industry. In 1980, Samsung entered the telecommunications hardware which caused the facility to be developed into a telephone and fax manufacturing system and eventually became the center of Samsung’s mobile phone manufacturing. From the beginning and to the end, Samsung has reached outside its boundaries, making it successful and continuing to grow and prosper.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Marketing is a process by which a product or service is introduced and promoted to potential customers. One’s business may offer the best products or services in the industry, but none of the potential customers would know about it. For a business to succeed, the product or service it provides must be known to potential buyers. Marketing is the core for any business to succeed.

With a diversified geographic presence, Samsung has been able to reduce its exposure to risks associated with a particular market, while allowing proximity to customers that aids in developing close customer relationships and effective marketing. The company’s expansion plans into new product lines and geographic regions have been so far supported by strong brand equity anchored in its focus on

n the present unpredictable business industry promoting plays a key and critical part and it is a procedure or technique to make, convey, trade and speak with clients and customers. The system recognizes the prerequisites, needs, desires of a specific client base and makes strategies and offerings to fulfill that client base. In the present circumstance the complete business is client driven and the advertising spins around fulfilling the client at each conceivable open door. Whatever the organization offer ought to be founded on the requirements of the client, it might be an item or can be an administration or it can be both. At the point when an association offers both administration and item, it can be termed as arrangement that assumes key part in vital showcasing.