Mba Capstone

Social networking connects individuals, businesses and organizations. “Social networks are the foundation of the social media because every form of social media is based on participation from a community of members” (Tuten, 2015, pg. 142). Social networking has a major impact on an organization’s marketing, products and or services. It provides the opportunity to expand businesses and communicate with their potential and current clients. Facebook, Instagram, Twitter and Pinterest are the top four social media platforms used in order to market organizations, their products or services.

The HMO’s stress wellness and preventive care, therefore its focus is more on health maintenance rather than just the treatment itself. Because of this, HMO’s offer much richer benefits than the traditional plans. HMO’s have little to no upfront costs in an effort to encourage maintenance, while comprehensive and major medical plans have up-front cost sharing so as to discourage over utilization.

Firms like Google and Facebook have created profound shifts in the way firms advertise and individuals and organizations communicate. New technologies have fueled globalization, redefined our concepts of software and computing, crushed costs, fueled data-driven decision making, and raised privacy and security concerns.

| Value Proposition:3.27-845m users, more than 70 languages(76)3.28-B2C: social network platform for connecting people with people, everywhere permitted (68)3.29-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)3.30-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.31-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70)

good decision making, organized, great time management, care about the thoughts and feelings of others, dedicated, and very results driven

Strategic Management is the theory and practice of making decisions that shape the future of the firm. This course looks at the content and process of strategic decision making from the perspective of managers who are responsible for an entire business unit. These may be individuals who are acting in the capacity of a Chief Executive of a company, divisional General Managers, or departmental heads. It is also the perspective most

Franciscan St. James Hospital is a source of health services to the south suburban communities in Chicago, IL. The hospital has expanded its commitment to improve health by developing this more specific Community Health Needs Assessment and by adopting a Strategic Implementation Plan which describes specific programs that have been developed for the benefit of improving community health. After turning around its finances, Franciscan St. James Health in Chicago’s south suburbs has made a significant investment in order to combine medical services and enhance the abilities between its two hospitals. For most of its history, Franciscan

My wife and I have developed a marketing plan for the opening of a new antique store in our neighborhood. There are three reasons we believe this will be a profitable opportunity. First, we both love antiques, and have learned a great deal about authenticating, pricing and conserving the value of these pieces. Next, we have business experience from our venture in consulting work. And thirdly, one of the major antique stores in our area has ceased operations. Develop a marketing plan for business

Facebook is a social networking website that was launched by Mark Zuckerberg in 2004. It was initially designed as a means for Harvard University students to communicate, but it quickly grew and now boasts over 1 billion users worldwide (Facebook 101, 2014). This paper will evaluate the business strategy of Facebook. An overview of the company will be presented, with identification of the company mission statement, financial performance and global operations; a SWOT analysis will be completed, and the strategic objectives will be identified with discussion of specific strategies and contingency plans that will need to be in place to recognize those goals. Lastly, the strategy will be critiqued, with suggested changes presented, if any.

It only focus on high end and performance market segment initially, so R&D, marketing activities are more effective than other companies with its competitive advantage in High-Tech product.

Less dependency on complementors. As Facebook is the largest social media platform and part of the digital giants, it has hard power unlike most other firms, they can enter any industry with relative ease just because they have the resources available to do so. This is a treat to a multisided platform as the company is not reliant on complementors unless they have some data that is invaluable and unattainable by the giant (Facebook) itself.

From Jewel Quest to World of War Craft, gaming has become a nook online. Combing power socials networks such as Facebook, a social network game was developed. Zynga, an American company is the provider of popular social media games today. Zynga was founded in July 2007, and headquartered in San Francisco, California by Mark Pincus. Zynga became one of the world’s fastest growing companies online. Zynga the name originated by the company’s CEO Mark Pincus’ late African bulldog, Zynga. The company uses a bull dog as their logo. Zynga launched its best known game, Farmville on Facebook in August 2009. Farmville reached 10 million daily active users within six weeks of the launch. As of January 2013 Zynga reached over 265 million daily users. Zynga had reached three of the top five games on Facebook which included Farmville, Texas Hold’Em poker and Chef Ville. Advertising on Facebook was fairly low, buying traffic was cheap. Many of Zynga games were played by desktop. Zynga was doing fairly well but soon everything changed and they could not recover back. “We founded Zynga with the simple premise that people could put play back in their lives,” Zynga CEO Mark Pincus said at the start of the event. “We have a lot further to still go to accomplish our mission of connecting the world through games.”(Mark Pincus- CEO of Zynga) Zynga games are available on almost all major platforms which include, Apple IOS, Google Android, Google plus +, Facebook and

Revenue streams are diverse and continue to grow 2012 estimates are $4.51 billion. The company has several major corporate business partners and in 2012 launched its first IPO. which has shown a strong initial stock performance. Facebook is an early adapter of technology and was one of the first social networking sites to optimize its platform for mobile devices. Its technical platform allows for millions of applications, including Zynga.

In terms of market performance, the companies ranked in order are Facebook, LinkedIn, and Twitter as show in Figure 5. Facebook had the largest market capitalization and ranked first in all categories. Despite a second place ranking, LinkedIn had the highest stock price per share. Investors were willing to pay more per share for LinkedIn and had promising prospects for the company. Twitter had ranked third in all categories. Price to earnings ratio would be a consideration as a measure for market valuation, however the measure was not meaningful to mention in the analysis. With the market valuation measures, the companies are ranked and placed in the social media industry in the U.S.

Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you 're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs.