Media And The Internet Has Made Huge Strides On The World Today

In 20th century, every human being on the earth is familiar with television, internet and other form of media. We can see the effect of these forms of the electronic media in our daily life.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

I do not know much about public relations (PR), but if I can attempt to put it in a single definition it would be the communication or process in connecting to the mass media. The mass media is any consumer, voter or supporter of that particular company or person. When I envision what a person might do in a career in public relations I immediately think of Olivia Pope from ABC’s popular show Scandal. Public relations is involved with creating press releases, curating charities and essentially anything that will helps improve that business’ brand or that party’s’ image significantly. Unlike a management position, public relations comes in and consults during a crisis or scandal that affects the public and leaves when the situation is resolved.

As innovation extended and developed, the electronic age started. Since that time broad communications has duplicated exponentially, data can be gotten to quicker and speedier, more data could be flowed and got to. And in addition data flowing, advertising and advertisements were currently ready to contact more individuals, and target crowds in light of people's web use. The web impacts the development and spread of media, and in the long run gave the force of media exchange to the general population, now distributers and stations are no more in control of the media and its data. In spite of the fact that the data might be begun by a writer, government authority, or news partner, individuals can get to the data, include his or her info, and spread his or her perspective on the subject to others. New wellsprings of broad communications, similar to long range interpersonal communication destinations and sites are viewed as rising media, since they are not

During the electronic age, the public sphere seemed to be unsupported by media such as radio, newspapers and magazines as they were too passive and excessively focused upon advertising and marketing (Macloughlin, 2015). The internet of the other hand offered a far more active voice to people around the globe enabling anyone with access to a computer and the internet to benefit from online communication and engagement.

There is no doubt about it that the internet has revolutionized the world of media. Online media is an information based haven for news, entertainment and knowledge. Online media such as online magazines, marketing, news websites etc are changing greatly not simply as a result of technology alone, but also to meet the customer demands of “something new and improved”. Online media is trying to hold continuously the attention of viewers from anywhere and

No one can deny the fact that media is the most powerful tool of communication? Communication and interaction are the constitutive parts of everyday life. Our morning starts with the news that we get from morning newspaper, radio or television. Every generation the developer has a plan to improve media. In the modern world, people consider media as one of the most requirements that people can’t dispense from it. Media is everything, and the world seems to be nothing without it. It is difficult to imagine how people get to know some important news without newspapers, magazines, internet, and radio. Everybody a lot of methods helps him to collect the information. This paper is about defining types of media and their differences, defining the important role that media played, and determining the advantages of media.

Thirty years or so ago, the average American would be hard-pressed to name a single Korean pop star. Today, the South Korean singing sensation Psy is world-famous, thanks to the rather random fact that his catchy tune "Gangnam Style" was a YouTube sensation, garnering millions of 'hits' from users all around the globe. The song spawned multiple Internet parodies and even earned Psy a lucrative Superbowl advertisement contract as the spokesperson for Wonderful Pistachios.

Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communication model (Cardoso, 2008). The Internet has allowed for access to both the old and new media, which refers to communication through broadcasting (e.g. radio, newspaper, book etc.) and through the Internet, to be able to access any digital devices (e.g. blogs, social media, online newspapers etc.). This process has enhance human’s understanding of the world today and allowed people to gain greater knowledge of the world through media convergence, it has allowed for interconnection between all types of media through technologies such as mobile phones and SMS technology.

In today’s society 50% of the world population is thought to use the internet (Internet). That is an astounding 3,675,824,813 people (Internet). Considering this overwhelming total it can be said that most of the media in today’s society revolves around the internet. TV news stations and newspapers are viewed by far less individuals on a global scale than the internet. For the purpose of being able to zone in on the main source of media in the world today only media involving the internet will be discussed.

In today’s world Internet has become one of the most important mediums of communication. It has become the lifeline of our survival. It has removed the entire social, economic and physical barrier and has immense effect on our day to day activity.

New media is more advanced in function nowadays, attracting numerous people to be involved and engaged in the cyberspace. New media is preferred over the traditional one, especially for the internet, which has became the main platform for the delivery of pop culture. According to Osborn (2006), 3.4 million of 8.1 million Austria population and 24 million of 58.8 million United Kingdom population were Internet users, showing that around 40% of citizens are able to be accessed or associated with the Internet. It is appreciated that new media associated with a large number of population do favor the spread of local pop culture. Although traditional media should not be claimed to be replaced by new media as it acts as an assistance and works

In this analysis, we intend to treat media as a commodity that is being sold to the audience and the media content as a psychological influence on them. It is intended to throw light upon

There are several debates on whether the uses and gratifications research of Mass Communication is still relevant in the modern world as well as considering the possibility that the Era of Mass Communication has ended completely. According to Thomas E. Ruggiero, the uses and gratifications are evolving to approach towards the new mass communication form, from the early years of newspaper, radio and television, and now the Internet (Ruggiero, 2000). These technologies are used to reach large audiences for media purposes. Internet and social networking has become more dominant form of communication between audiences and media outlets. This would create a change in mass media relationships in comparison to the previous pre internet era, including in the use and gratifications obtained by the audiences. Meaning an individual may get something else out of using the mass communication technology of internet than the form of a newspaper, as that was during the time that U&G studies surfaced. Studies of the 20th Century mass media (pre internet Era) may differ from modern uses and gratifications of the mass media with the major influence of the internet. The debates are whether pre internet research on uses and gratification is still relevant in today’s modern day usage of internet.

In addition, the Internet allows journalists to communicate with their audience. What is meant here is the fact that unlike other mass media, the Internet is truly interactive to the extent that journalists and audience can exchange ideas freely without any significant limitations. For instance, journalists can receive a feedback from the audience in a matter of minutes after the material they have prepared is published on the web. In such a way, journalists can receive the feedback from the audience and develop their professional work taking into consideration needs and wants of the audience or simply sharing their ideas with the audience attempting to persuade the audience, and so on. In other words, the Internet is becomes not just a means of bombardment of the audience with information that leads to the overwhelming impact of media on the consciousness of people. Instead, the Internet becomes the means of communication between the audience and journalists.