Media is the Most Powerful Tool of Communication

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

As the Internet and networks derivatives, mobile phones and other next-generation media and gradually accepted by the public, and thus become an integral part of people's lives. The social media have advanced information technology, network technology. And the network

How we communication is in a liquid state and has become easier to communicate to our friends, circle of influences and the mass audiences. Social media portals like Facebook, YouTube, Twitter, Instagram and other sites, allow people from around the world to express their thoughts and ideas in real time and with a simple click its out there. For the most of the masses, the Internet is an amazing tool to exchange engaging dialog and express their freedom of expression in humanity.

Media in today 's reality plays an imperative and vital part in getting down to business the conclusion of overall population over different matter of political and social criticalness. Ideas like trial by media and so forth are occurring which are an immediate consequence of activism of media and the dynamic effect that media plays on the mentalities of overall population.

Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

Media has changed dramatically over the years, technology has been a major reason for the progression and its influence on society. The concept of media is simple to get a message across to widespread of audiences by using print or communication. Over the last five decades technology has improved rapidly for the better use. Before the internet we had different stages in receiving news. There was the telegraph, radio, newspapers, television and now the internet. There are many reason why people need to be informed by media; it could be for entertainment, educational or news worthy. Since information comes in many forms it may be difficult to separate facts from nonfactual news. Newspapers, television and radio programs make stories available from across the globe so we are informed. This helps allow readers or viewers in Paris to access voices and videos from United States, Tokyo, or Mexico. Books and magazines also offer a more in-depth look at a wide range of subjects. Gutenberg’s invention of the movable printing press, books were painstakingly handwritten and no two copies were exactly the same. The printing press made the mass production of print media possible today. Not only was it much cheaper to produce written material, but the new technologies also made it easier for books to reach a wide audience. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements in our society today.

Media has a long history of developing. The early media type is using the newspaper. The Newspaper is a traditional media. People use newspaper as a way to deliver the news for a long time. In the early 20th century, the radio was invented. It began to change the way in the media. From then on, media began improving. In the late 20th century and 21st century, there were many new types of media invented, such as TV, Computer, and Smartphone. In the 21st century, technology is the main developing subject. As the technology is developing every day, the internet is more and more important for people. Bill Gates said: “The internet is becoming the town square for the global village of tomorrow.” According to Bill Gates said, the Internet is a big improvement for the human. People can get what information they want on the internet. Because the TV, Computer, and Smartphone have been inventing, people get information more and more convenient. Even though media is convenient for us, it also brings the most important problem which is the authenticity of news. There are many people getting news from media in recently. Many people say:” technology changing our life. Even though we don’t need to go out from home, we can get much news from the society or all around the world. We can get convenient to get information. At the same time, much fake news reports in our daily life, because the journalists want to attract audience's’ attention and the

Media has changed more in the last hundred years than it has in thousands of years. Centuries ago, people did not have the opportunity to receive any news from their daily life. The lack of methods to receive information, caused the government to control their citizens’ minds easily. Also the convenient for people to receive the correct information. Nonetheless, since the burst of inventions after the industrial revolution, numerous life changing mechanisms have affected people. More than hundreds of thousands of media have boosted out since World War Ⅱ. Many significant media resources which challenged people's imagination of how fast could a piece of information be spread were invented. With the help of the media, people can easily get the information they want. However, the information we can gather is often more than we can processes.Therefore, it is essential that the individual has equipped the accurate methods of media literacy; otherwise, we will lose the purpose of media, which is providing the information that the authority wouldn’t announce.

Uttara (2016) defines mass media as a communication medium which used to interact or communicate with large amount of citizens of different languages. People receive different messages through communication devices every day, such as TV, newspapers, and magazines. People received pictorial massages in the past. Nowadays, those devices become high-technology media. One thing that all of us agree upon, is that media become an inseparable element of our life. Media is an effective tool to disseminate information, market, advertise, and communicate. It was a double-edged sword since there are both positive and negative influences of the mass media.

Media is the main means of mass communication (broadcasting, newspapers and the internet), regarded collectively. In today’s society, the media informs, educates, and entertains the people. People rely on media to be informed about social, economic and political aspects in our country and in other countries as well. Therefore, it is critical for any form of media to be as accurate as possible. Media has an enormous influence both on people and politics, since it shapes public opinion, and its role becomes more powerful, especially during elections when political parties are sensitive in terms of how the media shows their public appearances.

First of all ,media can be defined as the means of communications and interactions that reach large numbers of people including internet sites, television, newspapers, radio and mobiles. Let alone, media is very significant for many branches overwhelming healthy and medical field. The importance of media can be pertaining to the following reasons : A- Firstly ,It gets your message across to a wider audience through the great number of mediums including T.V , newspapers and radio which help us to convey our message quickly and achieve our aims.

Media is huge in today’s world. Everyone has access to television, internet, books, magazines, social media, newspaper, music, and the list goes on. What can not be seen is the fact that

Media and the internet have made huge strides on the world today. From television to internet advertising there are many benefits to Internet & media and I will be examining them. The disadvantages will be addressed as well because media is not only just good. Internet has also made a big influence on society and the way we use it today. People all over the world are using internet to their advantage from being a business tool to being able use it recreationally in the comfort of their home. People have been encouraged to use internet because of the enjoyment or spreading news quicker. Advertising and video games are among the big factors related to media. Public relations is another form of media that I will examine and it benefits. In this research paper I will be observing these aspects of media and the internet to a better understanding of them.

Back in time media wasn’t preferred important part in any strategy. The importance of media may be calculated by when in 18th century four pillar theory was introduced for a stable state, that are executives, elected legislation, independent judiciary and free media. After introducing this FREE MEDIA as important pillar for a stable state, the fresh and new face of Media come into existence and from that the acceptability of media increases in every field. It started spreading its branches in every walk of life with the passage of time which also vastly hit the economic sector of the world.

There are many different ways in which people communicate such as, through the phone, through personal encounters, and by attending work place, school, seminars etc. Though media is not the only communication medium used