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Media 's Effect On The Self Esteem Of The Girls

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The standard that the media set for the girls is almost impossible to be achieved (Serdar, n.d.). This is probably the most dangerous effect that the media brings toward the self-esteem of the girls. It is natural for people, especially girls to compare themselves with other people (Serdar, n.d.). This comparison can be distinguished into 2 types, upward comparison and downward comparison. An upward comparison occurs when the girls compare themselves to someone who seems to be better than them. A downward comparison occurs when the girls compare themselves to someone who seems to be worse than them. Exposure to media lead the girls to an upward comparison. Since it is almost impossible for the girls to achieve the same level of appearance that the media set due to the use of airbrushing method, the editing, lighting, and also the process of the models achieving those ideal bodies, their self-esteem will be low and ways of extreme diet will result in eating disorders such as anorexia and bulimia. Consequently, to achieve those standards of physical appearance, there is a socially constructed idea that in order to be beautiful, that is, in order to be like those thin models and celebrities, it is necessary to be unhealthy (Serdar, n.d.). Moreover, media lower girls’ self-esteem by promoting fashion for skinny people. When people walk inside a shop, there will be super thin mannequins, and the girls would think that the size that the mannequins wear is the standard size.

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