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Mission Statement Of A Company

Decent Essays

Mission Statement:

The mission statement of a company is the first step in the strategic management framework (Okumus). It is a statement that briefly describes the purpose for the existence of the company, in other words, why the company was created. This statement is important to the success of an organization because it is the foundation that organizational plans, strategies, and decisions are made from. The mission statement of a company communicates to it stakeholders about a company’s products, services, targeted customers, geographic markets, philosophies, and values and plans for future growth (strategic management insight). Below is the current mission statement of Coca-Cola:

“To refresh the world in mind, body and spirit, To …show more content…

Over all the mission statement of Coca-Cola does not explain to its stakeholders the reason for the company’s creation clearly enough to be the focus of the company. This could cause problems when the company is formulating strategies, planning for the future, or making daily decisions that should be guided by the purpose of the company. Since Coca-Cola does not have its mission statement clearly defined it could be seen as a threat on a SWOT analysis because this ultimately can affect the company. Employees within the company may interrupt the mission statement differently and therefore implement a plan of action that does not meet up with the purpose of the company resulting in damage to the stakeholders.

Vision Statement/Goals:

Where the mission statement is there to clearly state the purpose of the creation of the business the vision statement is created to state the ultimate goals of the company. This statement answers the question “what does our business what to become?” and guides all employees within the organization towards that ultimate goal. The vision statement for

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