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Mkt 421 (Marketing Plan) Entire Class Week 1 -5

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MKT 421 (Marketing Plan) Entire Class Week 1 -5
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WEEK 1
Assignment:
MKT421 Wk 1 Defining Marketing Paper
Defining Marketing How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.
Personal Definition …show more content…

All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and every goal should be SMART. By using this as baseline, one can easily monitor the performance of his team and decide how much they have achieved. If they have not achieved enough, strategies can be altered to get the desired results. Pet Palace is a private business that has years of experience in providing pet supplies. Now they want to expand their business by introducing a new product called Allergy Be-Gone. Pet Palace has been working for almost 36 months on the planning of its marketing strategy and is very keen to take it up. WEEK 2 DQS MKT421 Wk 2 DQ 1(What is marketing research)
What is marketing research?
Market research consists of information collection regarding the prevalent market situation, and its analysis. “We define marketing research as the systematic design, collection, analysis, and

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