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Mkt/421 Week 2 Individual Assignment

Decent Essays

I agree with your post. I believe value is an essential element of determining if products are worthy of your purchase. Value entails, whether the product or service is useful and can contribute to saving you time and money. Furthermore, value can be equated to whether or not the product or service will be beneficial and advantageous to our efforts. Personally, I tie value into whether or not the product will necessitate quality, durability, and longevity. Another aspect of value ties into whether or not you are likely return to certain business avenues to obtain more of the products and services in the future. If a person knows that they are receiving quality services and items, then they are more likely to give off free advertising via word of mouth marketing and are likely to refer …show more content…

I believe blue jeans are a product that requires an investment, especially if you want them to last for a while. Likewise, I have a brand preference when I purchase blue jeans. Ferrell and Hartline (2014) acknowledge that, a brand preference is a type of brand loyalty in which a customer prefers one brand to competitive brands and usually will purchase the preferred brand if it's available. However, in my case with blue jeans I usually have a brand insistence in which I must have the brand that I fully enjoy and I will not accept any other brand of jeans in place of them (Ferrell & Hartline, 2014). I like for my jeans to last versus having to go out and buy new jeans every other month due to wear and tear, fading, and frazzled ends. Essentially, I purchase the brand of jeans I have been loyal to for years and that I truly enjoy the fit, style, color, quality, and durability of the jeans. I refuse to purchase other brands despite the fact that I have attempted to try other brands, but essentially, they just don't supply me with what I am looking for in the quality of jeans that I desire and

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