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1. (TCO B) What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages? Be sure to answer both questions. (Points : 25)
| 2. (TCO C) What are the benefits to a company of a well-executed BRANDING strategy? What are the benefits to a consumer? (Points : 25)
| 3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to
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The instruments, sixteen in total, are used to analyze gases, liquids, and blood. Each product is very technical and customers expect their Wolfe sales rep to be very knowledgeable about the technical applications and analysis requirements of their laboratories. Each sales professional covers an assigned territory, which usually comprises one to two states depending upon the geographic area and amount of industry. The sales team has been divided into twelve teams around the country, with each team having its own sales manager and five to nine sales reps, all of whom call on a variety of customers. Sales teams operate out of the same office, located in a major metropolitan area (e.g., Boston, Dallas, San Francisco, Atlanta, etc). Sales rep turnover has been about 15% annually the past few years, and Mr. Adams sees it as imperative that he do something about this. Annual sales have been averaging a 3-5% increase each year over the past five years, but the corporate president wants more. Your competition has been averaging 6-8% sales growth increases in revenue each year.Analyze the sales force structure. What is the current sales force strategy that is being used? What might be the limitations of the current sales force structure? What changes, if any, would you suggest that Mr. Adams consider making to the sales force structure to effect increased sales?(Points : 25)
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1. (TCO
1.1 Explain how different methods of promoting products and/or services impact on customer service delivery
I achieve this within my role by ensuring residents and their families are informed, kept up to date and by providing clear choices. I will act as an advocate on behalf of the young people in my care, to ensure they are represented and heard.
I will refer to a particular service user I support as (A). 2years ago (A) was assessed and deemed a risk to their self in the community and within the house when alone with out staff support during the hours of 8am and 9pm but at night (A) had appropriate measures in place to ensure safety at night, door
The key principle of supervision is for the worker to be able to carry out their job role as effectively as possible. Enhancing their understanding of their own practise.
It gives the opportunity to provide structured feedback and reflection and recognise ay achievements as well as identify any performance issues.
In 1900, the death rate per 100,000 population for influenza and pneumonia (I & P) was 202.2; it was 22.4 in 2003. How much did the death rate due to I & P decline
“All the cells take in and use nutrients and other substances from their surroundings. Cells of the intestine and the kidney are specialized to carry out absorption. Cells of the kidney tubules reabsorb fluids and synthesize proteins. Intestinal epithelial cells reabsorb fluids and synthesize protein enzymes” (McCance & Huether, pg. 2).
If they move and have to go to a new school, make new friends ect. As a parent or teacher you can comfort them and let them get used to where they are and not feel nervous or scared about being somewhere new and unfamiliar and help them to make friends, by asking them to join in activities, join an after school club or an out of school club where they will meet new people and get to know
-3 x 1.66 pts. = minus 5 pts. = 45 pts. out of 50 pts. = 90%
Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.
1. (TCO B) Identify four categories of measures that might constitute a Balanced Scorecard of performance measures and provide an example of each. Also explain how a Balanced Scorecard could assist your organization. This answer must be in your own words—significant cut and paste from the text or other sources is not acceptable. (Points : 30)
After reviewing the Balance sheet I have a concern regarding the Current and short term liabilities. Creditors/ trade payable is payment yet to be made for goods already received, if this continues to rise then it will effect the business profit and less stock will have to be ordered so repayments can be made. Bank overdrafts also continued to rise and in the long-term the business will be paying greater interest, which will again eat into the profit. Both increased quite a great deal from the last year-end. If this continues then the business will get into bad debts and owe too much that it will end up having to sale its assets to survive. Finally I can see that due to the above issues and other issues the net current assets/ working capital has decreased so therefore the business is less value then it was a year ago. If the business is worth £1 million now, this could soon decrease within another year.
This problem is in reference to students who may or may not take advantage of the
The Commonwealth Fund, New York. (2006). US Medicare Prescription Drug Coverage. Retrieved from US Me
Lusch et al. (2007) describe as marketing emerged in the beginning of the 20th century, it embraced the goods-dominant (G-D) logic. The concept of the Four Ps of marketing mix – product, price, place and promotion became treated as the basic model at that time. (Grönroos, 1989) Today, this paradigm is beginning to lose its position. Service marketing is one leading new approach to marketing. Four main characteristics of services defined by Kotler et al. (2009) are intangible, perishable, variability and inseparability (see Appendix A). Thus, Booms and Bitner (1982) turn services marketing into 7Ps by adding people, physical evidence and process.