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Oxfam : An Organisation That Is Part Of The Voluntary Industry

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An industry is defined by Johnson et al. (2014) as, “a group of firms producing products and services that are essentially the same.” The voluntary or not-for-profit industry applies to registered charities and non-registered charitable organisations which commits themselves to some form of activity which benefits society without the intention of making a profit for their endeavours. (Smith, Rochester, and Hedley, 1995)

The Oxford Committee for Famine Relief (Oxfam) is a registered charity in England, Scotland and Wales. As a registered charity, Oxfam is part of the not-for-profit industry. They are also an international organisation with branches in other countries such as the United States, Australia, Canada and Germany. This work aims to provide a strategic analysis on Oxfam as an organisation that is part of the voluntary industry. This will be carried out through thorough competitive analysis and analysis of its macro-environment and to provide an interpretation of the information gathered.

Methodology

The methods of research utilised with the gathering of data in this work is based on secondary research which is also called desk based research. The main sources of literature used are called multiple-source secondary data, it is a combination of different data sets which as a result forms another. (Saunders, Lewis and Thornhill, 2016)

In this composition the multiple-source secondary data can be found in the form of books, government publications and articles

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