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Qualitative Analysis : Qualitative Data

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Qualitative
Qualitative data is an open universe, as it includes virtually any non-numerical data that can be captured and revolves around collecting, analyzing, and interpreting data that are difficult to reduce utilizing numerical methods. Qualitative data permit the exploration of every possible scenario in a given situation which is highly suitable when assessing the contributory impact of the social environment within the business world. By pursuing a qualitative approach, the data collected can be measured based on a philosophical (Phenomenology) perspective, Ethnographic, Field Research, Grounded Theory or Case Study.
Advantages of Qualitative Data
• Real time non-restrictive questions during interviews can be guided and redirected by the researcher.
• Complexities about the research subjects or topics are discovered that escapes numerical measurements.
• Data obtained based on sociological experience is expansive and oftentimes more attractive than quantitative data.
• Revising the research framework including the direction can be done quickly should new information emerges.
• Issues can be examined in detail and in depth not afforded with a quantitative method
The rich in depth narrative permitted in qualitative data makes it a very attractive method for conducting research. The broad thematic concerns researchers are able to address will allow aspects of the company being research to take on a philosophical approach that is prohibited utilizing a quantitative

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