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UHCL Honesty Code “I will be honest in all my academic activities and will not tolerate dishonesty.” Submission of this exam/assignment certifies my compliance with the UHCL Honesty Code that I signed at the start of the semester. I pledge on my honor that I have complied with this policy, inclusive of not acquiring unauthorized information or assistance, not providing others with unauthorized information or assistance, avoiding plagiarism, avoiding conspiracy avoiding fabrication/falsification, avoiding abuse of resources and materials, and reporting the academic dishonesty of others. Dear Dr. Ashish Chandra TABLE OF CONTENTS Executive Summary 1. Introduction 2. Industry Outlook 3. Hospital planning 4. Training hospital Personnel 5. Marketing health care services 5.1 Health care facilities 5.2 Hospital personnel 5.3 Online services 5.4 billing services 5.5 International Patient services 6. SWOT Analysis 7. Promotional Strategies 7.1 External Marketing 7.2 Internal Marketing 8. Appendix 8.1 References EXECUTIVE SUMMARY This comprehensive marketing plan includes strategic approach which can help market sunrise cardiac center to reach its goals of providing high quality health care to all its patients at an affordable price. Sunrise cardiac center is a newly setup super specialty hospital in the heart of the city of Hyderabad. This center has tremendous opportunity to grow as there is increase in heart related diseases, awareness among

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