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CUSTOMER SATISFACTION REPORT BASED ON THE LATEST NATIONAL PASSENGER SURVEY (SPRING 2011)

AUTHOR: ONUR AYAN
DATE: 27/10/2011
TO: MANAGERS OF SOUTH WEST TRAINS

Summary

In this report we have analysed the results of National Passenger Survey. The research gives us vital information about our customers’ opinions on our services.

From the analysis it could be seen that the recent priority issues are the lack of employees in direct service areas, parking place problems and physical conditions of our assets. Nearly 5 in 10 of our customers are not happy about the availability of our staff. Almost half of our customers are declaring that they have problems about finding a parking place. Approximately %50 of our customers is …show more content…

It is important that only %50 (nearly) of our customers are thinking that our staff are generally available to help them. The responses of our staff are generally taking pleasure of our customers.

2.3 Physical conditions

General satisfaction level from the physical conditions of our assets is nearly %60. There are no significant changes since last year.

2.4 Before-after journey transport facilities

There is a significant decrease on the number of our satisfied customers’ thinking that it is convenient to pass other forms of public transport, %82 to %71 (Peak times). The general satisfaction is nearly %73 in present. The satisfaction from the facilities for car parking is decreased %7.

3. Conclusions

The research has shown us the general satisfaction levels of customers. It is important to know that only %35 of our customers have replied the survey. The most important segments are satisfaction levels of facilities and services, availability of staff and car parking facilities. Low levels of these segments could be caused by our new routes. The secondarily important segment is the customers’ satisfaction from the physical conditions of our trains and stations. These areas should be focussed in recent period. The research showed that the satisfaction level in peak times is slightly fewer than the off-peak times.

Generally, we might say that there is no significant changes happened in the customer satisfaction levels

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