Enterprise Rent-a-Car: Measuring Service Quality

The market trend for fast food restaurants has been up. Many different companies are seeing a plethora of success domestically and internationally, Wendy’s being a part of this trend. Wendy’s major area of focus for sales and profit growth is based on quality and value. One of their main focuses has been their 4 for $4 deal that has been advertised all year. Quality is the main focus for the company,

The Enterprise service quality index (ESQI) that Enterprise utilized is focused on top box feedback. Their biggest issue is with customers who receive a negative experience. These customers usually do not provide feedback and Enterprise is unable to analyze their situation. If

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

The primary purpose of the survey was to ascertain how customers perceived National’s quality of service

During chapter four of the film, a family was shown going through Burger King all getting cheeseburgers off the dollar menu. The parents said that they work all day and only have time to get fast food for the whole family, which happens to be very cheap. The parents also said that a burger from a dollar menu is cheaper than a head of lettuce at the store. In addition they

Place- McDonald start this burger in 2015 and set the new menu for the people and they keep the price low as much as they can to target a single people in USA.

Carman, J. M. (1990). Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66 (1), 33-55.

This chapter discusses literature review of theories and models and conceptual framework which is evidence of the study variables - Quality of service and customer satisfaction. The definition of Service, quality, customer satisfaction, the concept of quality of service, and the relationship between service quality and customer satisfaction is briefly discussed.

1. The 99 cent menu is the largest of any fast food chains. You can get more food for less money.

Perceived service quality as a customer-based performance measure: An empirical examination of organizational barriers using an extended service quality model was done by A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml.

These three restaurants are leaders in the fast-food industry. Whether globally franchised or privately owned, each has established an operating system that makes them competitive in the marketplace. Some use suppliers to perform quality checks while others do it themselves. They are all faced with the same sources of operating costs: raw materials, plants, labor, inventory and distribution (Jones, 2007). They create ways to improve productivity and innovation while controlling expenses which in turn creates more revenue. All of them use their revenues to reinvest in additional resources to satisfy customers and increase profitability. And they all continuously look for ways to improve the quality of their

The Wendy’s Company is the #2 hamburger chain in the United States following #1 McDonalds (Hoovers). The Wendy’s Company (NASDAQ:WEN) is the world’s third largest quick-service hamburger company (Wendy’s.com). The company consists of almost 6,500 restaurants in the U.S. and almost 25 in other countries (Hoovers). The first Wendy’s restaurant was opened by Dave Thomas in 1969. Mr. Thomas, the founder of Wendy’s, initiated an innovative approach to the fast-food industry: prepare fresh,

3. What factors affect tenant satisfaction, and to what extent do these factors lead to tenants’ loyalty?

From the analysis it could be seen that the recent priority issues are the lack of employees in direct service areas, parking place problems and physical conditions of our assets. Nearly 5 in 10 of our customers are not happy about the availability of our staff. Almost half of our customers are declaring that they have problems about finding a parking place. Approximately %50 of our customers is

Sureshchandra, Rajendran and Anantharaman (2002) identified five critical aspects of service quality from the customers point of view namely core service/service product, human element of service delivery, systematisation of service delivery, tangibles of service and lastly social responsibility in order to conceptualise service quality. Table 1 will further provide an explanation to the five critical aspects of service quality as outlined by Sureshchandra et al (2002).