Mission Statement Of Whataburger

Our poll was to ask people their favorite fast food restaurant. We thought that out of Chick-fil-a, Zaxby’s, McDonald's, and Wendy’s the most popular would be Chick-fil-a. We also thought that McDonald's would be the least voted for. One reason why people voted for Chick-fil-a was that “The chicken is high quality and delicious” (Murray, Gavin. Personal interview. 3 September 2015.) Chick-fil-a being the most voted for shows it’s liked the best. After Anh voted for Zaxby’s, she said, “Zaxby’s is the most tasteful” (Do, Anh. Personal interview. 3 September 2015.) Zaxby’s being voted for the second most reveals that it’s well liked. The reason why Vince chose Wendy’s was: “It is Cheaper but is still tasty” (Giordano, Vince. Personal interview.

For me, the most important thing a company should focus on their website is the “you attitude”. If it is done correctly and clear, the customers will continue to be attracted to visiting the website and using that company. If it is flat out incorrect and not use effectively, the website and company will suffer. If the audience does not feel like their needs are being aided or feel like they are not important to the company, they will simply stop visiting the website and company. The company I decided to analyze for my assignment is Whataburger. The website’s “you view” is a very customer friendly and inviting. The reasons that make me believe that is that the website uses keywords like “you” and other positive words that lets the reader know

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

In-N-Out Burger is a fast food restaurant chain with more than 300 locations across the five states of California, Nevada, Arizona, Utah, and Texas. It is one of the most popular fast food restaurants in the American Southwest, and preferred by a lot of people. The restaurants interior has a 1950’s burger joint appeal to it with its checkered floor, framed pictures of 57 Chevys and tiled walls. In-N-Out Burger is widely known for their simplistic menu, which consists solely of hamburgers, fries, and milkshakes. There are no words that can truly describe my love for In-N-Out. This is my favorite “go-to” restaurant because they offer quality, freshness, and excellent customer service.

With a whopping 668 locations in Texas, and 817 across the Southern US (Locations) chances are you have experienced or at least heard of Whataburger’s almost-religious following among southern Americans. From the outside looking in, this is a very strange allegiance. How could so many people have a cult-like devotion to a chain restaurant? This begs the question of why many people, including myself, argue to the grave that Whataburger is the most revered fast-food restaurant in the U.S, more specifically the southern states. Based on information on the Chain’s vast menu, unique style of southern comfort, and marketing styles.

Since 1950, Whataburger has proudly served a bigger, better burger. Over six decades ago, an adventurous and determined entrepreneur named Harmon Dobson had a bold idea: to serve a burger so big that it took two hands to hold, and so good that after a single bite customer couldn't help but exclaim. A burger restaurant should be clean and have a fresh food. First, people try many restaurants, but sometimes if they like something, they will keep going to same restaurant even if wasn’t that good, but they used to like it form the begging.

It is interesting to see how two places that serve the same type of food can be different. Both Fuddruckers and Whataburger are beloved burger joints; however, there are some notable differences between them such as their menu options and their dining areas. First, the menus. Whataburger has breakfast options; by contrast, Fuddruckers has no such options outside the Hangover, which comes with a fried egg, which is strictly served as a lunch or dinner option. Fuddruckers has more customization options in comparison to Whataburger. Fuddruckers has baked goods while Whataburger does not. However, when comparing prices, Whataburger is less expensive than Fuddruckers; Whataburger’s highest price of $7.89 being less

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles.

Panera Bread has established itself as one of the most popular, fast growing “bakery-café” restaurants in the United States as well as in Canada. With 1,800 locations in 45 states, the franchise appears to be unstoppable. This in part is due to the superior customer service experience that keeps customers coming back time and time again. Just to give you an example, in 2012; the most recent year that data is available, Panera Bread brought in an astounding $2.13 billion in revenue, about $1 billion more than its revenue in 2008.

The Chipotle Mexican Grille opened its first store in 1993 beginning a new category in the restaurant industry known as “fast casual” (About Us, 2014). This new category featured the “highest quality raw ingredients, classic cooking methods, and distinctive interior design-features that are more frequently found in the world of fine dining.” However, aside from the normally long wait in lines, an order could be taken and served in only a couple minutes. Currently Chipotle operates more than 1,500 restaurants internationally. The following pages will present a balanced approach to the effectiveness of Chipotle’s strategy analyzing financial performance, customer satisfaction, employee/learning and growth, and internal process.

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).

The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they