McDonald’s vs. Burger King Essay

at Chick-fil-A the waiters say “ my pleasure” or “ have a nice day” While at McDonald's they say nothing or simply bye. Chick-fil-A is known for being clean, such as having clean bathrooms, kitchen, and tables. At McDonald's Bears paint peeling off the wall, and having animals and its kitchen. When it comes to prices, they're about the same. A chicken sandwich at Chick-fil-A costs $3.05At McDonald's a Big Mac is $3.99. 6 piece nuggets are $4.05 , at McDonald's 6 piece nuggets are $3.99. At Chick-fil-A and is usually more expensive but you're paying for better quality.

In the Fast Food Industry research task, I did an extensive comparative study on McDonalds and Burger King. Paying special attention to Marketing and Social Responsibility areas, I then came to a conclusion of which Fast Food franchise is more successful and made recommendations for the “unsuccessful” company on how they can improve on their current business model.

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

Did you know 75 McDonald’s hamburgers are sold every second? McDonald’s is a fast-food restaurant that serves people all over the world. McDonald’s is a bad choice to eat at. It’s not a good choice because it’s unhealthy, and they use harmful ingredients.

Mcdonald's is the best restaurant in the QC because the delicious burgers, awesome fries, and great shakes and ice cream.

Since McDonald 's is a fast food restaurant, they have to make food quickly, which means that employees of McDonald 's value quantity over quality. The more burgers they make, the better, who cares if they don’t make them correctly or don 't cook it all the way through. This is one of the cons of fast food, people don’t want to wait so they have to settle for less than quality food.

Burger King is one of the most unhealthy fast food restaurants in America. It was the number one on the unhealthy list for datelines dirty dining. It had a total of 241 critical violations. One employee scooped up ice with their bare hands into a drink. This is a picture of an employee standing on the lettuce at Burger King. The three employees were fired after posting it online and becoming viral. If you were to go to any fast food restaurant Burger King would not be healthiest choice for

McDonald's restaurants feed more than a million of peoples around the world everyday. Almost everyone in the United States will see the Golden Arches( symbol of McDonald’s) every where; whether, they are on their way back home from work or going somewhere. The reason why peoples starting to like McDonald more and more are because of the restaurant location, food cost and

First, let's take a look at the McDonalds value menu. McDonalds not only has a value menu, but also a dollar menu that has breakfast items and lunch items. McDonalds' dollar menu is actually a dollar (excluding tax). Now, the extra value menu has items that range from $1.19 to $4.99. Did you know that some of the entrees sandwiches cost twice as much as the Dollar Menu sandwiches. For instance, a McChicken costs $1, while the Angus Bacon & Cheese costs about $3.69. A person could buy three McChickens for the price of one Angus Bacon & Cheeseburger. Another type of value are the promotions McDonalds runs. For instance, some of the current promotions includes: the two Bacon Egg and Cheese Biscuits for the $3 and the any size soft drink for $1. Knowing this information, a person can create a " value menu"

Wendy's chicken nuggets have more protein, Wendy's 14g and McDonald's only has 13g. Wendy's also have less carbs 15g where McDonald's has 18g. If you have ever seen the movie Supersize Me, then you could have seen the damages McDonald's can do to your health.

Another difference in these two fast food places would be the goal and service that you receive when visiting those restaurants. McDonald’s focuses more on the quality of the food, rather than the speed in which it is served. Some customers have stated that when entering McDonald’s, you may feel unwelcomed until it is your turn to order. This is because employees take one order at a time and do not take another until the current order has been served. Basically one employee takes your order, places it in the bag once it is made and then serves you the food before taking the next order. Burger King is more focused on the speediness of the service, but you are greeted at the door when you enter by at least one employee. One employee then takes your order and gives you a number and cup, if you have ordered a drink. The idea is that once you fill your drink, your order should be ready, in which you pick it up from another location from where the order was placed. They both have different order placement and pick up procedures when visiting the inside, but both offer drive-thrus and playgrounds outside the buildings for your convenience. Both restaurants added drive-thrus in 1975, but McDonald’s had a

<br>In this essay I will be discussing the pros and cons of fast foods. Now a day every body will recognize the golden arches of McDonalds, it is hard not to. McDonalds has restaurants everywhere, beside major roads and in almost every high street. Their commercials are on television at least once a day. They became popular within a couple of years. Teenagers especially like McDonalds because of the relaxed atmosphere, cheap prizes and the fact that all over the world you know what you are buying. In restaurants I find that the waiter there look at me and think that I might not be able to pay for the meal. With McDonalds I find that every person is

But the ones Burger King’s has are not as crispy and the ones McDonalds has. They say they are all white meat but I beg to differ. If it is all white meat then it is the bone to. I must say that the new chicken tenders at Burger king are much better than the old one I would still rather have the ones from McDonalds then from Burger king. McDonalds has chicken select and Burger King has just came out with chicken strips. Everything right down to the size count and the sauces to go with it. One thing that Burger King is starting new is that they are trying to introduce all fresh items on its menu. They are using new fresh cut lettuces, onions, salads, and trying to become a healthier restaurant. Something new that McDonalds is trying is in their kid’s meals they are giving a smaller fry and also giving the kids apple slices. Burger King has yet to jump on this concept, but I’m sure it is not too far behind. So as you can see right down to the mascot Burger King is trying to keep up with everything that McDonalds does.

First of all, the strength McDonald and Hong Kong is global business and biggest fast food in market share. The facts, it is the largest fast food chains in terms of which has total world’s sales serving more than 70 million people around the world in more than 120 countries and it is the biggest fast food retailer conquering markets worldwide. Other than that, McDonald’s traditional menu has been surprisingly successful. People with diverse dining habits have adopted burger and tries whole heartedly. So, very nicely prepared menus for different people have been McDonald biggest strength.

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.