Burger King Case Study

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

Recently Burger King has concentrated on adding restaurants and entering new strategic markets. They have added over 400 new restaurants in the last three years.

Fast food restaurants are one of the most stable industries in the world today. Eateries of this order offer a cheap and convenient alternative to traditional dining. There are many very popular fast food franchises. Perhaps the two most popular of these are McDonald's and Burger King. These titans of the industry have targeted the same demographic over the course of several decades, sparking heated debate among friends as to which of the two is superior. In many ways they are the same, but there are also differences.

White Castle was the first fast food restaurant being that it was founded in 1921 in Wichita, Kansas. The founders of White Castle built their restaurants so that the customers could see their food being prepared. The McDonald brothers created the second fast food place in 1948 and soon after, many other places like this were being created such as Burger King and Taco Bell which were founded in the 1950’s. Currently there are around 160,000 fast food places in the United States and they feed about 50 million Americans each day. Despite the popularity and convenience of fast food, it can be unhealthy.

Burger King and McDonald’s are two of the most popular fast food restaurants and have been in competition for years. Both of the restaurants have been in business for over 50 years, though Burger King was started before McDonald’s. Burger King was established in 1953 as Insta-Burger based in Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954, and the name was then changed to Burger King and a year later, the king was introduced. McDonald’s was first opened in 1940 by Dick and Mac McDonald in California as a drive-thru barbecue. After several attempts the brothers sold the business to Ray Kroc in 1955 and he established the McDonald’s franchise. These

As mention before, Restaurant Brands International is a merger company that contains Burger King, a coffee shop and a restaurant called Tim Hortons. Since it was a merger that occurred in 2014, there isn’t much info for the company; however, since Burger King has been almost as old as McDonalds so much of the info will come from Burger King. Burger King is practically the same as McDonalds created in 1950s yet a few years later after its competitor was born. The main difference of how it was created was that Burger King started off like a stove and that name of the stove was named Insta-Boiler.

1971 More than 3,500 franchised and company-owned restaurants exist in worldwide when Heublein Inc. acquires KFC Corporation.

A supplier is a business or individual that supplies burger king with products or services that you use in your business. It helps the business with bringing materials and products for the business to keep running.

Almost everyone has eaten at a McDonald’s location and roughly 1 out of every 10 people has worked at this fast food chain at some point in their lives. I belong to both these groups and I have also heard much of this restaurant from business school. The corporation has a few simple goals that are versatile in different environments and cultures. “McDonald's main aims are to serve good food in a friendly and fun environment, to be a socially responsible company, and to provide good returns to its shareholders.” (McDonald’s). These are the principles that guide MCD both domestically and globally.

They had a limited menu, with just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step. In 1955, Kroc founded the McDonald 's Corporation and became president of the corporation. By 1958, McDonald’s had sold its 100 millionth hamburger. He bought the exclusive rights to the McDonald 's name six years later, in 1961. By then, the chain had more than two hundred restaurants. In 1977, after leading McDonald’s past archrival Burger King, Kroc was reassigned to the role of senior chairman.

McDonald’s was founded in 1948 after Dick and Mac McDonald shut down the Bar-B-Que restaurant. Three months after shutting it down in December it reopens as a self-service drive in restaurant known as McDonald’s. In 1961 Ray Kroc purchases the interests of the McDonald brothers along with the rights to the McDonald’s name for $2.7 million. McDonald’s had continued to grow from a small restaurant in California into the world’s most recognized fast food chain. McDonald’s operates in over 119 countries with more than 30,000 restaurants. For right around 60 years, McDonald’s has defined the fast food industry while etching its golden arch logos, Ronald McDonalds, and the big mac sandwich. Millions of people have worked at McDonald’s as their very first job. McDonald’s introduced us to concepts like drive-thru window and the Happy Meal for kids allowing them to provide fast, affordable, dining while on the go.

Burger King was firstly founded in July 28, 1953 by Keith J. Kramer and Matthew Burns. Burger King wasn’t called Burger King at first. It was called Insta-Burger King. Since it was founded, Insta-Burger King has grown really fast and has employed many advertising programs to extend the market.

The process will analyze whether the company is stable, solvent, liquid or profitable enough to invest in. The analysis will focus on three sections, (A) Sales and Income Record, (B) Structure of Expenses, (C) Assets Distribution and (D) Capital Structure.

The first Burger King restaurant opened in Jacksonville, Florida under the name Insta-Burger King in 1953. In 1954, the Burger King Corporation was founded by Miami-based James McLamore and David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By 1967, it was the third largest burger chain in the United States. McLamore and Edgerton then sold the company and its 274 Burger King

The idea of this firm was soon followed and more popularized by the White Castle Restaurant in Wichita, Kansas in 1916. An article entitled Fast Food (n.d.) said that fast food restaurants have come a long way when Billy Ingram and Walter Anderson sold hamburgers for five cents apiece, and launched the first high-speed hamburger chain, the White Castle Restaurant.