The Value of the Value Menu and Promotions

Fast food is food that is already cooked so there isn’t much of a waiting time. This is why fast food is so appealing instead of spending hours over an oven making a meal you don’t even need to get out of your car to get it. Fast food has been around for nearly a century now, but it became more popular in the 1940’s with McDonalds starting up. Other fast food shops start to open up over the next few years.

Price; quality; and quantity; those are the three main components one should look for in a decent place to eat. In today’s economy, with the amount of money we pay for food, we want enough to satisfy us and be worth the money. Quality is a high standard in today’s food industry. Customers want to know if the food they are consuming is made from fresh and natural ingredients rather than preservatives. Quantity is a must as people want a good amount of product for what they pay for. Consumers don’t want food that will only fill them for an hour; they want food that is a meal. The only fast food place that comes to mind that fits these qualifications is Panda Express. Let’s see how it

McDonald’s make a poor business decision when they had the consumer purchase the fries as well as the drink in order to receive the promotional price. In this particular economy, if McDonald’s was smart, they would have created a new promotion and merged into it before the competitors had realized what was going on. This would have given McDonald’s a clear advantage. With this particular move, several problems were present in utilizing game theory to predict their profits. With the onslaught of fast-food corporations, McDonald’s has endless rivals in the burger world. This being the case, just reducing prices of a product will not do anything for

Some people that buy from fast food restaurants are too busy to eat healthier meals while others are too lazy to cook. So these people don't look at nutrient facts and say as long as it taste good and it’s cheap it’s good. Fast food restaurants have high calorie food and they don't have that many healthy meals.

Explanation: Lynn Kelly speaks to a consumer Joyce, who talks about shopping at a grocery store and not being able to afford the healthy foods. "Joyce pointed, 'Fruit is high. Everything is high vegetable is high. So, it's really expensive when you wan to eat good '." Here, the consumer knows what the healthy foods are such as fruits and vegetables however, since she can not afford it so she does not purchase it. Many American households live on a tight budget, in which the expense of consuming a meal is kept at a minimum thus,this leads to eating at a cheap fast food restaurant. Mcdonald's "Dollar Menu" is attractive to low income communities where they a can achieve a whole meal with a few dollars.

Fast-food is everywhere, for instance down the street there is fast food, not only one but seven options to choose from. Those seven options have promotions and deals

Times have been tough when it comes to the economy but fast food franchises stocks are at an all time high. These fast food restaurants make it incredibly easy to get plenty of cheap food but with very low quality. They offer incredibly deals to lure people in while giving them basically “empty calories”. These calories are from solid fats or added sugars. Solid fats and added sugars add calories to the food but few or no nutrients. Empty calorie foods give short bursts of energy and hardly fulfill appetites which in makes a person eat much more than if they had eaten food with nutritional value. Little Caesars offers a pizza for 5 dollars while Mcdonalds Mcdouble cheese burger is only a dollar. It’s incredibly sad that you can buy a hamburger for cheaper than buying an apple.

Fast food has become a comfort food during struggling economic hardship can provide comfort and reduce stress, increase satisfaction feeling and security. With promotions items or dollar value meals, some families which eat at fast food restaurant can find it cheaper to eat their rather than going to local grocery store and purchase food for the family. Another reason fast foods restaurants have been part of comfort foods is because they have been around for over 50 years, so for generations families have been eating there and can recall found memories of family time together. Consumers don’t like change and fast food restaurants can provide that consistence deliver of goods. Fast Food Chains are easily chosen during times that restrict personal finances, because during those times families still seek to have a way to "escape" the chains that are tightening them towards debt. Fast foods is there are no tipping policies, many often have deals where children under 12 eat free on certain days, many offer coupons through out the week to help save even further.

(NIH). Even though food is growing, it’s also getting cheaper. A blogger named David Griner on AdWeek wrote about his experience eating eleven taco bell items off of their new dollar menu. Included was a beefy mini quesadilla, beefy Fritos burrito, cheesy bean and rice burrito, spicy potato soft taco, cheese roll-up, shredded chicken mini quesadilla, cinnamon twists, spicy tostada, triple layer nachos, and Cinnabon Delights (2) all for a low cost of $12.99! Finding a fast food place is no problem. In the United States alone, 14,350+ restaurants are in the country according to Statista. With all of these choices around people, finding food can be tempting when trying to pick a healthy choice. Eating fast food time after time can really drag Americans down in all aspects of their

During chapter four of the film, a family was shown going through Burger King all getting cheeseburgers off the dollar menu. The parents said that they work all day and only have time to get fast food for the whole family, which happens to be very cheap. The parents also said that a burger from a dollar menu is cheaper than a head of lettuce at the store. In addition they

Fast-food chains are infamous for offering great value deals for relatively low costs. Studies have indicated that diners increase consumption when prices are reduced, a method used generously by the fast-food industry (427). Children with their own spending money often opt for dollar burgers over five-dollar salads and parents are frequently drawn in by the “bang” that they can get for their “buck.” In some cases, parents cannot even afford to feed their children anything better, like those working minimum wage jobs being forced to choose cheap but filling fast-food meals for their kids because of the fact that they simply cannot afford anything else. Fast-food companies literally compete over how low each one can go in terms of pricing. For example, during a McDonald’s pricing campaign dubbed “Campaign 55,” Burger King retaliates with a 99¢ Whopper (Whalen). A more recent example of ridiculously low prices was a publication of an ad from BK offering a full burger, tacos and french fry meal for a mere three dollars. In a society where money can be a scarce resource, the low prices of fast food make it all too much of an enticing option for parents to feed their children and further contribute to the growing childhood

U.S. consumers try to adapt to these rising prices in a number of ways. "Consumers eat more processed and prepared foods, which reduces the influence commodity prices have on retail food costs" (Rutherford 1). People tend to buy more fast food to avoid these retail food prices. Fast food retailers have also adapted to their customers. Now that retail prices have increased, fast food restaurants have introduced "value menus. " These are processed and prepared food items that are always available at a much cheaper price. Commodity price inflation in retail

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).

McDonalds provides tremendous deals but I am willing to spend a few extra dollars on other restaurants with lesser food that is much healthier.”

McDonalds focuses of four major pricing strategies: product line, promotional, penetration, and value pricing. Product line pricing is a unique pricing strategy that falls solely on their many product lines (McDonald’s Pricing Strategies). Economic conditions may change rapidly, thus warranting change in the product or the product line. During the Asian currency crisis, McDonald’s replaced french-fries with rice in its Indonesian restaurants due to the cost considerations. With the collapse of the local rupiah, potatoes, the only ingredient McDonald’s imports to Indonesia, quintupled in price. In addition, a new rice and egg dish was introduced to maintain as many customers as possible the economic hardship (International Marketing. 9th edition pg.335). In order to appeal to the local demographic, international marketers must make sure products do not contain ingredients that might be in violation of legal requirements or religious or social customs. Since Indonesia is in a Muslim country, McDonalds “Maharaja Mac” is made with non-beef products (International Marketing. 9th edition pg. 336).