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Road King

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ASSESSMENT INSTRUMENT

BUS 330/500D

Road King Trucks
Introduction
Michael Livingston has recently been hired as the CEO of Road King Trucks, Inc.
Previously he had been the marketing manager for a large manufacturing company and had established a reputation for identifying new consumer trends. Road King Trucks Inc. is a California-based truck manufacturing company. The company is well known for manufacturing large, heavy-duty trucks at a reasonable cost. One of its greatest achievements is that its trucks can be easily modified or customized for different applications. Road King Trucks also builds school buses.
The company is considering an expansion of its current product line to include transit buses. Mr. Livingston feels …show more content…

Evaluate the quality of the project, by using appropriate capital budgeting techniques. GJS File: Road King Trucks Rev 2.doc

Last Revised: 4/30/2010

6)

Would you recommend that Road King Trucks accept or reject the project? What are the key factors on which you base your recommendation?

Your final report is due in Blackboard on Sunday March 10, 2013 at midnight.

GJS File: Road King Trucks Rev 2.doc

Last Revised: 4/30/2010

Exhibit 1: Sales and Cost Forecast
The sales forecast is based on projected levels of demand. All the numbers are expressed in today’s dollars. The forecasted average inflation per year is 3.5%
.
Price per bus
$220,000
Units sold per year
11,000
Labor cost per bus
$50,000
Components & Parts $95,000 per bus
Selling General &
$250,000,000
Administrative
(fixed)
NOTE: Average warranty cost per year per bus for the first five years is $1,000. The present value of this cost will be used as a cost figure for each bus. Afterwards, the bus operator will become responsible the repairs on the buses.
The buses can be produced for twenty years. Afterwards, the designs become obsolete.
Engine choices
Engine
Detroit engines
Marcus engines
Price per engine, including installation
$20,000
$18,000
Average annual warranty cost per year for five $1,000
$1,500
years. Afterwards, the bus operator will become responsible for the repairs on the buses.*
The chosen

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