Social media
The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan
and Haenlein
(2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies
Utilising social media for business has been a strategy of human resource management in hiring process. Internet and technology has revolutionised the way people live and also led employers to attract and screen potential candidates on social media, such as Linkedin and Facebook (Zamaria C, 2007). The features of online platform make social media become a common method of attracting applicants for human resource function. For instance, the speed and no geographical limits are distinctive features of online recruitment (CIPD, 2010). A survey conducted by the US Society for Human Resource Management found that the number of organisations that reported using social media as an HR recruiting tool had grown from 56 percent in 2011 to 84 percent in 2015 (SHRM, 2016). Some researches reported that the use of social media is an inevitable trend of hiring strategy in the age of Internet; therefore, employers could not ignore the
The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other
Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.
Sites such as LinkedIn helps recruiters in recruiting candidates by expanding the reach of their personal networks, contact candidates directly, and manage an array of talent (Schawbel, 2012). With most people being aware that employers do reference their profile for character check, people do believe that employers have the right to view their information in order to learn about the candidates’ personality and to ensure the person is not a liability (Budden, Elkersh, Vicknair, & Yancey, 2010). In conclusion, employers should be using social media only for job-relevant purposes. Employers should take specific steps
Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great
Social Media can be defined as the tools, platforms and applications that enable consumers to connect, communicate and collaborate with others.
Websites and applications that enable users to create and share content or to participate in social networking are called social media. Social media describes the online tools that people use to share profile, content, opinions, insights, experiences, perspective and media itself. Thus facilitating conversations and interaction in online between groups of people (Solis, 2007).
Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)
Today we cannot go about our everyday lives without encountering some form of social media. The popularity of social media has grown as a result of the rapid changes in technology as computers are now more mobile and can be used virtually anywhere. Companies are increasingly using social media as a new way to reach customers more effectively and to spread news of their activities more rapidly. The negative use of social media has also brought new challenges to today’s workplace. One of these is the apparent addiction that today’s generation has to Facebook and other social media applications like Twitter and Instagram.
Social media is becoming an increasingly common feature of the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.
The problem is that utilizing technology based recruiting (including Social Networking Sites and Applicant Tracking Software) for selection of candidates may result in a detrimental fit between employee and organization. When considering organizational fit; “The concept Person-Organization Fit (POF) deals with the congruence between the employee’s own personal values and the values of the organization, according to the employee’s perception” (Farooqui & Nagendra, 2014, p. 123). These limitations could culminate into a poor fit, resulting in diminished job satisfaction as well as poor job performance (Farooqui & Nagendra, 2014). The population that is affected by this problem is Human Resource (HR) management. The research will specifically focus on talent acquisition that will reduce problems through strategic recruitment.
Social Media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”.
In this report I have critically analysed Biocon’s recruitment policy keeping in mind its usage of social media. This report helps to identify the lacunas of using social media in the recruitment process. In the age of the internet the candidate market in the Biotechnology segment is very
The term social media define the attribution to the fact that it relates to the technology and platform to allow interactive web’s creation, collaboration and exchange of comments of the participants and public. Social media in today’s context changes the way of communicating between many users: business executives, individuals, as well as the public. Facebook, Twitter, Blogs and Youtube are examples of various user-driven (inbound marketing) channels that are widely used presently.
Social media is basically an online media in which people are talking to other people through internet. Social media is a big networking which allows delivering and creating a program for the conversation and does not allow the readers to interfere while it's processing. It is also said to be an online media such as twitter, Face book, YouTube and Pinterest are examples of the social media.
In the online networking world, individuals make their profiles, and associate themselves with diverse individuals crosswise over distinctive parts of the globe. With the features and interfaces accessible, the clients may communicate, send or get documents, and convey progressively.