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Social Media And Its Effect On Society

Decent Essays

Technology is rapidly advancing, and in today’s day in age, social media is integrated into the majority of people’s everyday lives. Individuals should take into consideration their professional persona when it comes to social media, due to the fact that it will be beneficial for them and any future companies they are involved with. Take for example the incident that occurred over Twitter with American Red Cross. The company recently tweeted out an inappropriate tweet saying, “Ryan found two more four bottle packs of Dogfish Head’s Midas Touch beer… when we drink we do it right #gettingslizzard.” (Huffington Post 2011). Now instead of dealing with the backlash and negativity that emerged from the tweet, the company was thankfully able to turn it around and even launched a blood for beer campaign that gave beer to people who donated blood. Not all companies are able to turn around and save their reputation like American Red Cross however, and it is important to make sure what you post on the internet will not get you in hot water. Taking into account that technology is forever, and once something is posted, it is out there. People think that they are safe and have the ability to simply delete any data that can hurt their reputation, but it is never really gone. In order to prevent any future conflicts, it is best if people really think about and make the right decision on if what they are posting online is necessary or appropriate. According to the Harvard Business Review,

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