Steve Jobs vs Tim Cook

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

Steve Jobs then returned to Apple as a special consultant after being gone from the company for almost twelve years (Apple Computer, Inc. History). Taking a closer look at the chief executive officers over Apple’s history will give us an even closer look at Apple as a company throughout its history.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Under Jobs, Apple again becomes the innovator of computer market. His leadership leads the company to US Band Firewire ports, introduction of iPod and iTunes website put Apple in the digital computing age.

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

Apple new chief executive ‘Tim Cook’ does not seem concerned about the recorded short fall of the company since the passing of Co-founder Steve Jobs. Recorded losses in revenue for Apple fourth quarter could be significantly the result of many factors (Sky News, 2011). The main contributing factor, being the

Steve Jobs is the CEO at Apple. Jobs founded Apple in 1976, and the company has developed into a major force within the electronics industry. Much of the success of the company has been due to the leadership of Steve Jobs. He has the personal attributes which are needed in order to be a successful leader, for example he is smart, communicative and is a great co-ordinator. However, there are limitations to Jobs leadership at Apple with factors such as shareholders,  corporate governance, corporate social

The three most important factors in Apple's past success before the death of Steve Jobs was the push for innovation, portable devices, and iTunes. Steve Jobs was a man who wanted to create the "future" of technology. He created a better home computer with the creation of Apple II PC and the Macintosh computer. The Macintosh computer was created for the students and working professionals. Steve Jobs was the forefront of Apple's new innovations. He had the creative mind and the ability to look to the future. When Apple removed him as the CEO of Apple, he didn't give up. He went and started a new company. With that company he came up with the foundation of the new operating software of Mac OS X. We can all tell that Apple needed Steve Jobs when all other CEOs failed. Since the removal of Steve Jobs as CEO, Apple took a big hit in the market. With this, Steve Jobs decided to move toward the mobile devices of iPhone, iPad, and iPod.

When jobs return to Apple in 1996, company was about to die. At that time Apple was transformed to a general electronics company which used to make a lot of accessories along with its main production of computers. The Steve Jobs analyzed its capabilities, assessed its employed and make a new strategy using transformational leadership style. As people were persuaded by his intelligence and extra ordinary capabilities, he rejected all un-necessary products and focused on very fewer products. 5.His leadership of being passionate, impulsive, overly critical, abrasive, and aggressive drove Apple company to the top of the computer industry.

Steve jobs was years old, when he started apple in his parents garage. He achieved great success apple blossomed a 2 million dollar empire. When he got fired he treated it as a freedom not as a curse. Apple was the best thing that happened to him. Apple allowed him to think more creatively.

“Brrr-ing!,” she heard her state of the art, space grey iPhone 6 plus ring. “Ding-Ding!,” it sings as he receives a Facetime call from a friend. “Take out your Mac.,” says about all of the Clinton High School teachers. Without the diligent work of Steve Jobs none of these actions would have been able to be carried out. Steve Jobs changed the landscape of America through Apple by turning a hobby into a career focused on providing products for the world, constructing “user-friendly” devices based off of the idea of simplicity, continuously supplying his consumers with new and improved devices or updates to counteract any mishaps, and always having a variety of devices depending on the consumers’ needs.

Apple was close to bankruptcy. We all know what happened next. Steve Jobs launched one innovation after another after another, revolutionizing computers, entertainment, music, retail, mobile, and telecommunications. It’s no wonder that CNBC named Steve Jobs the #1 most innovative and transformative business leader of the past 25 years” (Gallo). This is exactly what happened when Steve Jobs returned to Apple. Jobs came back into the company as was so innovative with his products, creating easy to use, fast, reliable products at a rapid pace. “ “Innovation comes from saying no to 1,000 things,” said Jobs. When Jobs returned to Apple he dramatically reduced the number of products the company made so each product had an A-team. When Jobs introduced the iPhone in 2007 he pointed out that while other smartphone makers were adding features and buttons, the iPhone would remove them, making it simpler, cleaner, and user-friendly” (Gallo). Jobs’ innovative technique to flipped the market completely around was genious and exactly what the consumers wanted. Instead of adding a million features to his products, he did the complete opposite and took all of the extra away. “Apple introduced such revolutionary products as the Macbook Air, iPod and iPhone, all of which have

In 1997, Steve Jobs returned to Apple as an advisory and with the purposes of reshaping the product line. The changes made by Jobs resulted in increased sales and $309 million in profits. Job changed the mindset of Apples management and development team. He encourage them to have the “think different” management style that promotes the development of products that are ahead of the technology and design curve, and a creative retail strategy. It is this strategy that would eventually make Apple the best-selling company in the PC industry.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

It was through jobs that significant and highly marketable designs came into Apple like the original iMac of 1998. iPod launched Apple into a