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Summary OfThe Cognitive Unconscious

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In "The Cognitive Unconscious", John F. Kihlstrom attempts to persuade the audience that the unconscious mind is not only real, but a valuable component to a human’s psychological processing. He does this by using diction, imagery, and ethos to rationalize, familiarize, and actualize his argument.
This article was published in 1987, therefore the information Kihlstrom gives us is now either accepted or outdated. Cognitive science was still considered a new field in the 80’s and many of the concepts were largely unexplored. The unconscious mind's existence was still widely debated on during the paper's time period. Since the publication date, much more research has been done on the unconscious and monumental discoveries have been made. More focus has been given to the field of cognitive science and more accreditation to the study of the unconscious. This paper was one of many in the era that attempted to revolutionize the way we thought of, well, thought.
Diction is a rhetorical device the author largely used. Kihlstrom uses it to rationalize his point while irrationalizing the opposing argument. He also uses it to make the article more understandable, therefore reaching a larger audience.
His rationalization is done by using diction with good connotations as persuasive language. He uses words such as "larger", "wider, "rich", "independent", "unified", "expand", and "clear" when describing his field that acknowledges the unconscious (Kihlstrom 1446, 1447). These words have positive connotations that appeal to us. Kihlstrom uses them to convince the audience that the existence of the unconscious mind is not so radical. Essentially, it makes the audience question how his argument could be considered so outrageous if it is described as something “clear” and “unified” (Kihlstrom 1447). Without realizing, the audience is categorizing his view as generally good simply because he is using words with good meanings. The author is using this strategy, ironically, to appeal to our unconscious.
To irrationalize the counterargument, Kihlstrom uses diction with bad connotations, as well as using the specific phrase "contrast" many times throughout, to contrast against his point (Kihlstrom 1446). This is actually a very

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