Supply and Demand Changes of Verizon

In order to identify Verizon's core competencies, a SWOT and Five Forces analysis was performed. The SWOT analysis showed internal strengths in technology diversification, a large and talented employee resource pool, and an expansive network footprint. Internal weaknesses were revealed that centered on post merger issues such as corporate culture issues, impending workforce retirements, and a lack of systems or process consolidation. External opportunities include the potential to further capitalize on incumbent status, diverse markets, long distance, and brand identity. Finally, external threats include government regulation, substitution, and a weak economy.

Verizon Wireless is a big time cell phone company in which for years now, has been widely regarded as the top of competition. Which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others. Verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

Verizon Wireless is a big time cell phone company, in which for years now has been widely regarded as the top of competition which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others so to speak. verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

​Verizon Wireless, officially incorporated as Verizon Communications Inc., is a company that provides communication, information, and entertainment products and services. Its consumer base consists of the general public, as well as businesses and governments. Its business operations can be divided into parts, which are Verizon Wireless and Wireline, though Verizon doesn't advertise its Wireline business by name. Instead, Wireline is advertised to the public as part of Verizon Wireless' services. Some of the services that they provide are phone equipment sales, wireless voice and data services, broadband internet access, network access, internet protocol network services, and various on-demand video streaming. Now providing services in over

These licenses are obtained through FCC spectrum auctions in which are highly competitive and sought after by the carriers. He who has the spectrum wins! Without these spectrum licenses, carriers have no way to transmit the radio frequency signals. Verizon treats these licenses as ‘indefinite lived intangible assets’ because there are few, regulatory reasons that limit their usefulness. Verizon usually participates in almost every spectrum auction there is to assure they have low-band and mid-band spectrum bands. They can also utilize unlicensed spectrum bands that provide contiguous spectrum bands as wireless devices are moved about. Auction 97 alone gave Verizon a win of total 181 licenses and markets covering 192 million POPs for a total of $10.4 billion (Verizon, 2014). Acquiring this spectrum is necessary for a platform for innovation and growth. Generally, companies with a large amount of goodwill attract higher purchase prices and Verizon has a history of acquiring the ‘right’

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

The strategy that Verizon has used is very simple and basic. They believe that investing will create opportunity. Investing not only in capital product, broadband, and secure fiber, but also investing in the employees. Verizon has a diverse employee base, low turnover, and excellent

“Content creators and advertisers are hungry for more alternatives,” Verizon’s chairman and CEO Lowell McAdam said. “Verizon intends to be a significant player in this space.” As growth in traditional telecom business get slower every year, Verizon has decided to venture in to the content business with acquisitions of AOL and Yahoo.

In late October of 2010, Verizon announced the launch of their revolutionary 4G LTE network through their subsidiary Verizon Wireless. According to the Chicago Daily Herald, Verizon would launch the new network in a market of 38 major metropolitan areas, and then spread in across the country (Brian 2010). Verizon’s 4G LTE network would be over 10 times faster than their current 3G network and would revolutionize the telecommunications market by setting a higher standard for all companies in the industry.

Due to wide coverage and most efficient customer service Verizon has become the largest Wireless communication company in U.S.

At Verizon Communications the strategic focus is on the wireless and wireline segments. They continue to advance both networks through innovation and consistently staying on top of the newest and best technology. This allows them to be one foot in-front of their competitors. Verizon believes the steady investment they put into their networks and platforms will drive innovative products and services and will continue to fuel their growth. The strategic plan for Verizon Communications will continue to make their wireless and wireline networks the hallmark of their brand. They believe this will carry their brand and give a competitive advantage over competitors.

Implementing Verizon’s strategy requires significant capital investment in all sectors of the business to remain ahead of the competition through technological advancements, better services, and partnerships with firms in other industries.

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

The Verizon Communication Company deals with the sale of products like mobile and fixed telephone and offers broadband wireless internet services in America. It was founded in 1984 as Bell Atlantic and later changed the name to Verizon Company after merging with GTE in 2000 (Sbeit, 2008).

AT&T was broken up into the Bell companies in “1974 by the U.S. Department of Justice antitrust suit against the monopoly” (From Wikipedia, the free encyclopedia). Today AT&T has become a competitor vying for control of the telecommunications industry. “In monopolistic competition, there are many firms vying for control of one market. Each firm offers a different type of product, as opposed to perfect competition in which all offer the same product. Each firm, then, has a monopoly in the market of their own product”(Oracle ThinkQuest Education Foundation) AT&T in 1988 began purchasing stock in Sun Microsystems to begin its diversity in product services. Throughout the 90s AT&T continued purchasing more computer companies and cell phone companies to gain market share in the growing telecommunication industry (CyberStreet). Good pricing structures align with costs. AT&T Wireless realized that the marginal cost of a cellular minute was small compared to the cost of acquiring and maintaining customers. Their switch to a flat fee “One-Rate” plan was a huge success, stealing heavy users away from the competition. Prices increased for light users and many became hooked on the cellular lifestyle (Lake Partners Strategy Consultants, Inc. [LPSCI], 2001-2004). AT&T has seen that the ability to change quickly in the ever-evolving telecommunications market will help in gain market share. Its ability to see the value in keeping customers rather