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Swot Analysis For Wells Fargo

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Situation Analysis
In this first section of the Social Media Plan for Wells Fargo, it will discuss the internal and external environments of the company, this will also include a SWOT analysis. Following this analysis, the corporate objectives for social media will be discussed as well as the target market analysis.
Internal Environment Since 1852, when Henry Wells and William Fargo founded the company, it has always had the main focus on its customers. Originally, the idea set aside this financial institution from the rest was the determination with the Pony Express and the classic stagecoaches to allow express banking. “Wells Fargo earned a reputation of trust by dealing rapidly and responsibly with people’s money” (Wells Fargo, 2017). The bank began to grow rapidly throughout the years and took on the motto “Ocean to Ocean”, it was a this time the stagecoaches began traveling miles and miles in order to deliver their customers banking needs in a timely manner. However, by the time the Great Depression hit, the bank unfortunately lost all their business and resorted back to their original stomping grounds in San Francisco. It wasn’t until during this time, the Wells Fargo stagecoach became a symbolic icon in the Hollywood western films. By taking on this credibility in the films, it provided a leverage for the company to come back and take back their “Ocean to Ocean” title. “New banking concepts not only changed where people banked, but how they banked. Drive-up tellers,

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