Situation Analysis
In this first section of the Social Media Plan for Wells Fargo, it will discuss the internal and external environments of the company, this will also include a SWOT analysis. Following this analysis, the corporate objectives for social media will be discussed as well as the target market analysis.
Internal Environment Since 1852, when Henry Wells and William Fargo founded the company, it has always had the main focus on its customers. Originally, the idea set aside this financial institution from the rest was the determination with the Pony Express and the classic stagecoaches to allow express banking. “Wells Fargo earned a reputation of trust by dealing rapidly and responsibly with people’s money” (Wells Fargo, 2017). The bank began to grow rapidly throughout the years and took on the motto “Ocean to Ocean”, it was a this time the stagecoaches began traveling miles and miles in order to deliver their customers banking needs in a timely manner. However, by the time the Great Depression hit, the bank unfortunately lost all their business and resorted back to their original stomping grounds in San Francisco. It wasn’t until during this time, the Wells Fargo stagecoach became a symbolic icon in the Hollywood western films. By taking on this credibility in the films, it provided a leverage for the company to come back and take back their “Ocean to Ocean” title. “New banking concepts not only changed where people banked, but how they banked. Drive-up tellers,
The Vanguard Group, headquartered in Valley Forge, Pennsylvania, was founded in 1975 by John C. Bogle and has grown to become one of the largest investments companies in the world. As of June 30, 2016, the company has more than $3.5 trillion in global assets, with more than 20 million investors served by 14,000 employees, known as crew members. The core purpose of Vanguard is “To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success” (Fast facts about Vanguard).
This report begins by identifying the organization, Wells Fargo, by giving a brief history of the organization that was “founded by William George Fargo (1818-81) and Henry Wells (1805-78) in 1852, (Wells Fargo, 2012). The mission and vision of the organization will be examined in addition to the strategies implemented in the recent past. The vision, values and strategies developed in
Maximising long-term value for its customers, shareholders and its employees is the organisation’s main strategic priority. Commonwealth bank’s strategy is to create long- term value and maintaining competitive advantage by differentiating itself from its competitors.
The market opportunities and competitive threats that impact Allstate can be discovered through a SWOT analysis. Furthermore, opportunities and threats are the external uncontrollable factors that usually appear or arise due to the changes in a particular industry (Jurevicius, 2013). Moreover, opportunities represent the external situations that bring a competitive advantage if seized upon. More importantly, threats may damage the company so it’s better to avoid or defend against them (Jurevicius, 2013).
Wells Fargo is an American multinational diversified financial services company. The company operates throughout the world. It is one of the largest banks in the US in the state of assets. Moreover, Wells Fargo is the largest market capitalization bank in the US. It takes the second category in the field of deposits, delivery of home mortgage services, and delivery of credit cards. The company has its headquarters in Francisco, California. The company has coverage of more than twenty-four states in the US. In every state, it has established its headquarters that act as distribution and storage regions for the company's products and services. The company offers insurance, banking, mortgage, and consumer financing through the sale and distribution of its networks across the US. The advantages of Wells Fargo Company are widely distributed: they have helped it realize a stable market in the United States and around the globe.
Henry Wells and William Fargo in 1852 during the gold rush created Wells, Fargo & Co. The company serviced banking and express mailing. As a bank, they would sell drafts for gold. As a mailing service, Wells, Fargo & Co used a variety of transportation such as horses, ships, and telegraph to deliver mail to the Western part of the United States. Eventually, railroads were built and business stretched from the West Coast to the East Coast. However, during the First World War, the delivery network was taken over by the government in need of fast transportation of equipment, food, and people. In the end, Wells, Fargo & Co was left with just one bank. This caused them to rename themselves Wells, Fargo & Co, San Francisco.
Lowe’s is a hardware store that sell products from vacuum and dishwashers to wood and other hardware equipment. Lowe’s sell products for home improvement and construction. Lowe’s was originally founded in Wilkesboro, North Carolina in 1921 by Lucius Smith Lowe. His daughter Ruth inherited the store in 1940 after Lucius passed away. She then sold the franchise to her brother Jim. Jim partnered with Carl Buchan in 1949 under the management of Buchan. Jim and Carl had several disagreements as far as the expansion and diversification so in 1954 the partners split making Carl the sole owner. He successfully expanded the business to other cities in North Carolina. Then he passed away in 1960 leaving the store to his executive team of five people. They made the company public in 1961. The former headquarters for Lowe’s was originally located in Wilkesboro, now located in Mooresville, North Carolina. The once small town business has expanded to a well-known name brand is currently located in several countries.
Wells Fargo is a public trading company that was formed in the year 1852 by Henry Wells and William Fargo. The company transcended from a service that transported from a fright from the East Coast to mining camps throughout California during the California Gold Rush old rush in the 1800s (APA, Wells Fargo). At Wells Fargo’s inception it focused on offering banking solutions to the people of California with an established mission and principles that has enshrined in its culture and values that are geared towards the company vision that states “we want to satisfy our customers financial needs and help them succeed financially.” (APA – Wells Fargo VV)
Introduction: The following business paper will conduct a SWOT analysis, VIRN analysis, a determination of an generic strategy, and finish with a recommendation for the Canadian Imperial Bank of Canada. When determining the analysis of the above statements, internal and external factors are considered when making conclusions. This paper will answer the questions of what the company should focus on, where the strengths currently are, if opportunity is available, and what the organization should focus on in order to compete more effectively against its competitors. This paper will also underline the key threats that the organization must be aware of, and the reasoning to why remaining innovation and the providing differentiated products is essential for the bank.
PNC Financial Service Group states that they offer a variety of services from individuals, small businesses, corporations, and government. They have services from simple to complicate. The individuals covers kids, adults, and people working towards retirement. Small businesses covers most companies. Even further, as families grow and people age, they start looking to their existing bank relationships to start planning their future – and their families. The website Adweek.com referenced a PNC television advertisement entitled “know you are saving for a special moment”. It showed a Father dreaming of his daughter’s fairy tale wedding. PNC knew the connection of wanting to handle the everyday needs and the long term finance needs that families have. PNC stressed that they could give this man confidence to reach the
Alternative format is providing material in another setup or different format that is acceptable to the member. Amerigroup ensure members to access information on available treatment options and alternatives, and member-specific materials presented in a manner appropriate to member’s or potential member’s ability to understand.
The Commonwealth Bank of Australia (CBA) has announced a new credit card to launch early in 2018. The low rate credit card will have a rate of 9.90%, have a limit of $5,000 and have no cash advances, however, users will incur a $5 monthly account fee. RFi Group data shows that of consumers intending to take out a credit card in the next year, that 15% are going to take out a low rate card. With CBA’s low rate card set to compete against Westpac’s ‘Lite’ card, it will be interesting to see which is the most preferred choice of consumers.
Bank of America is one of the strongest leaders in the banking industry. They are already leaders in the field and that contributes to their Strengths, Weakness, Opportunities and Threats which is maintaining this position of leadership. They must always remain aware of shifts in the market and mortgage industry as well as shifts caused by other mega bank developments that could threaten their market share. The opportunities currently available include the improved clientele by the regulations which restrict who they can lend to. With stronger borrowers, in today’s environment, there will be fewer defaults and much less financial risk of loss if the loan-to-value ratio should turn in revers and the bank ends up holding on to properties that are worth less than the loans they spent to fund the defaulted borrowers. Threats include outside competition and their own reputation tarnishment from their participation in the mortgage lending fiasco that created a lot of problems for many Americans.
The company consistently provides superior customer services to its clients before and after providing investment solutions (Invesco Ltd., 2013).
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.