Running Head: PNC
PNC Financial Services Group Constituent/Stakeholder Report
Kennedy Brennan
September 28, 2017 Introduction PNC Bank is a well-known financial service group. In 1982 Pittsburgh National Corporation and Provident National Corporation merged to form PNC. At the time, it was the biggest bank merger and created $10.3billion in assets. Since then, PNC has continued to thrive. With all of this history, PNC has specific knowledge of the banking industry. Each different group requires targeted communication and the right message. PNC dates back to 1845. Their main facility is in Pittsburgh, Pennsylvania. They have branches in 19 different states along with Washington D.C (Corporate Overview, 2017). PNC works with
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The public of government is focused on financial assistance. As businesses grow even larger, PNC is an industry leader and banker to many Fortune 500 companies. They can handle day to day needs and loans, but PNC can give confidence in management and international banking. Additionally, they can help larger corporations with growth and direction for their business. Publics that PNC should try to reach for teenagers as a new public. They would be a good public to reach for because of the fact that more and more teenagers are getting jobs younger, so they start banking earlier.
Company Documentation PNC Financial Service Group states that they offer a variety of services from individuals, small businesses, corporations, and government. They have services from simple to complicate. The individuals covers kids, adults, and people working towards retirement. Small businesses covers most companies. Even further, as families grow and people age, they start looking to their existing bank relationships to start planning their future – and their families. The website Adweek.com referenced a PNC television advertisement entitled “know you are saving for a special moment”. It showed a Father dreaming of his daughter’s fairy tale wedding. PNC knew the connection of wanting to handle the everyday needs and the long term finance needs that families have. PNC stressed that they could give this man confidence to reach the
National trust company operates in both macro and micro environments. Its micro environment integrates stakeholders including, suppliers, owners, customers, local residents, competitors, and financiers. Its macro environment entails, social, political, cultural, economic, technological, societal and legal environment.
JPMorgan Chase is one of the oldest financial services company dating back over 200 years. It has $2 trillion in assets and operations in more than 60 countries. JPMC’s corporate strategy is it provides services and products in major capital markets. JPMorgan Chase, well known nationally and globally, is leading in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity.
Aflac is a company that its main business is into health and life insurance that cover special conditions, particularly cancer.
JP Morgan and Chase (JPMC) is the top fanatical service of US market and the biggest bank in US. JPCM with its exceptional 5 different business segments, which are corporate and investment banking (CIB), consumer and community banking (CCB), asset and wealth management (AWM), commercial banking (CB) and corporate entity.
Wells Fargo is an American multinational diversified financial services company. The company operates throughout the world. It is one of the largest banks in the US in the state of assets. Moreover, Wells Fargo is the largest market capitalization bank in the US. It takes the second category in the field of deposits, delivery of home mortgage services, and delivery of credit cards. The company has its headquarters in Francisco, California. The company has coverage of more than twenty-four states in the US. In every state, it has established its headquarters that act as distribution and storage regions for the company's products and services. The company offers insurance, banking, mortgage, and consumer financing through the sale and distribution of its networks across the US. The advantages of Wells Fargo Company are widely distributed: they have helped it realize a stable market in the United States and around the globe.
Following the sale of U.S. Trust to Bank of America in November of 2006, for $3.3 billion in cash, the new management team at U.S. Trust began to reevaluate its’ presence in so many local markets. Over the course of six to seven years, U.S. Trust closed or significantly reduced many of its local offices sending those accounts that had been serviced locally to new “Regional” service centers located in Dallas, Texas, Providence, Rhode Island, and Atlanta, Georgia.
The community bank stakes its reputation on the relationships it builds. I have witnessed how a personal relationship between our local community bank and my family's personal livelihood have been mutually beneficial. My grandmother, who was a single mother of five, utilized the community bank to establish a sense of security and confidence in a time when being a single parent was uncommon. As she aged, she started showing signs of memory loss. However, my grandmother continued to go to the bank for personal transactions while enjoying conversation with the tellers. Understanding her personal situation, the tellers would kindly and slowly re-explain her
CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).
The areas of marketing that Huntington Bank struggles with and may fail in is appealing to parents. It would be a great marketing concept for them to appeal parents for college funds or take it further for parents with young
In this first section of the Social Media Plan for Wells Fargo, it will discuss the internal and external environments of the company, this will also include a SWOT analysis. Following this analysis, the corporate objectives for social media will be discussed as well as the target market analysis.
This future look into PNC’s operations gives current and future customers a message of PNC’s self control and conservative approach to growth. As the result of the recent crisis, many banks engaged in risky investments jeopardizing the stability of the organization and creating a systemic risk. It seems from PNC’s future direction, they have learned the lesson.
Century National Bank has offices in several cities in the Midwest and the southeastern part of the United States. Mr. Dan Selig, president and CEO, would like to know the characteristics of his checking account customer. To better understand the customers, Mr. Selig asked Ms. Wendy Lamberg, director of planning, to select a sample of customers and prepare a report. To begin, she has appointed a team from her staff and the team has selected a random sample of 60 customers. All the information gathered is tabulated in the table below:
National, Inc. will continue to specialize in serving individuals who have less than perfect credit or who are self−employed and cannot qualify for conventional loans. The company was formed to provide loans to this niche market. The company utilizes the most current technology to enable it to not only provide competitive pricing but also excellent service. In the future, we plan to offer complementary products such as secured credit cards and debit cards, insurance, and other investment tools. It is rare in today 's business world to find a true market void. That is exactly what National has done. It has combined the latest in technology with an unfilled need and promises to deliver a high quality product at a competitive price. Our services have limited competition in Washington and even nationally because of the nature of our clients. We have built an excellent reputation in the area and wish to capitalize on it to enter the national marketplace. To reach an even larger market we will develop and utilize a web page on the Internet.
The company consistently provides superior customer services to its clients before and after providing investment solutions (Invesco Ltd., 2013).
The Century National Bank has offices in several cities in the Midwest and the southeastern part of the United States. Mr. Dan Selig, president and CEO, would like to know the characteristics of his checking account customers. What is the balance of a typical customer? How many other bank services do the checking account customers use? Do the customers use the ATM service and, if so, how often? What about debt cards? Who uses them, and how are they used?