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National Trust Company Swot Analysis

Good Essays

Task 1
Part a
Marketing in Hospitality
National trust company operates in both macro and micro environments. Its micro environment integrates stakeholders including, suppliers, owners, customers, local residents, competitors, and financiers. Its macro environment entails, social, political, cultural, economic, technological, societal and legal environment.
The Companies Swot Analysis
Strength
National Trust Company has several facilities among them the 255,000 hectares of land, castle, mills, forest, pubs and goldmines. The above facilities enable the organization to diversify its services hence meeting the customer’s needs and expanding its profit margin (PAHL & RICHTER 2007).
National trust company has investing in technologically – inspired marketing and promotion strategies. The strategy involves the use of social media and films in order to win the trust of young people. This ensures that the young people are enlightened on the available job opportunities as well as receiving ideas from the …show more content…

My marketing mix targets the high class people- individuals with high levels of income in UK and any other part of the world where they have a branch. The services are designed in a manner to meet the needs of wealthy people, the foods offered in our hotels is quality and also most food staff offered are fast foods which are highly demanded by the high class citizens. Pizza and hamburger are the common foods in our hotel. Our catering services will also include accommodation services. Our lodging room are prestigious fitted with luxurious furniture, there is also a swimming pool in our hotel and is also a casino and pool table in our hotel. Wealthy people loves been associated with expensive hence we will be targeting to sell our golden items to them (LEWIS & CHAMBERS

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