EXECUTIVE SUMMARY
Apple Inc. is perhaps one of the most innovative technology companies to emerge since its establishment, in1976. The founders Steve Jobs and Steve Wozniak gave the world products like the Macintosh computer, iPod, and most recently, the iPhone. Apple is also successful in software manufacturing such as Apple OS for computers, media softwares like iTunes and iOS for mobile devices. To date, Apple employs 115,000 employees, 453 retail outlets in 16 countries and a revenue of $182 billion. Thus, Apple’s creative, and innovative product line has had its stock price to hit high every year.
This case study has aimed to elaborate the pillars of Apple Inc. management by deconstructing the company’s distinctive moves and procedures in marketing. This case study uses the SWOT analysis tool to address the company’s strengths, area of opportunities and possible threats. Furthermore, with the help of the Marketing Mix tool and PESTEL analysis the study addresses external and internal factors of threat and opportunity for the company (Kotler et al, 2005). APPLE’S SWOT ANALYSIS Apple Inc’s present success corresponds to its ability to apply the strengths over the threats and the weaknesses. For the same, the SWOT analysis tools will provides the information for Apple’s position with respect to the smartphone market, the strengths and weaknesses of Apple in the market, and any possible threats and opportunities in the future.
STRENGTHS (INTERNAL) WEAKNESS (INTERNAL)
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Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously
Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.
Apple Inc. is a multinational corporation which deals in computer software product and consumer electronics. Apple Company’s famous product includes the Mac OS X operating system, the iTunes media browser, iLife suite of multimedia and creativity software and the iWork suite of productivity software. The company is operating in nine countries with 250 retail store and also operating an online store where software and hardware products are sold. The employees of Apple are about 35,000 worldwide and had worldwide annual sales of US$32.48 billion in year ending September 29, 2008 as fiscal year. Apple has established unique reputation in the consumer electronic industry by its distinctive advertising campaigns and comprehensive aesthetic
Apple (NASDAQ:AAPL) has emerged as the dominant global manufacturer and marketer of advanced personal computer, desktop and consumer electronics products including the iPod, iTouch and iPhone Series of MP3, tablet PC and smartphone products. Apple's innovative approach to new product development requires intensive coordination and confidentiality on the part of suppliers, as the company will often move quickly from market test to launch in a matter of weeks. The speed and agility Apple moves with is exceptional given its size and the highly competitive nature of the industries it competes in as well (Franke, Schreier, 2010). While best known for its personal computers, MP3 players, tablet PCs and smartphones, Apple is also a leading innovator in the area of systems development and operating systems as well (Apple Investor Relations, 2012).
The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.
Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers).
The SWOT and PEST analysis can be referred to as the analysis tools which are used to identify the organizational. A SWOT analysis is the study of an organization about the strength, weaknesses, external opportunities and threats of the organization. Pest analysis is another tool or framework which is used to determine the macro environment of any organization. The marketers uses the pest analysis to analysis the political, environmental, social and technological impacts of the organization. In this report various types of marketing techniques or tools are used to understand the Qantas environmental strategy.
Apple Inc. is a technology giant which has a diverse market related to personal computing experience, cellular phone technology, software, media, and most recently wearable technology. Famous products in the technology world include iPhone, iPad, MacBook, iPod, AppleTV, and iWatch. As a result of innovation and diversification, Apple Inc. has become the first company to have a market value above $700 billion. It has also been noted that Apple Inc. is the fifth most profitable Fortune 500 company on the fortune.com website.
Apple Inc., was first known as Apple computer Inc., which is a multinational company that produces consumer electronics, softwares for household and commercial purposes and it’s a media content digital distributor. The company also has retail business, having a long chain of retail stores which were named as Apple Stores. The main or core product of Apple is IPhone smartphones, IPad and computers. Apple computer was the first creation of Apple by Steve Jobs and Steve Wozniak on April 1st 1976. The incorporation of the company was on January 3rd 1977 at Cupertino, California. For almost three decades. Steve jobs was convinced with demand that there was sufficient market for the small computers. With his clear vision and consumer satisfying product, Apple went public in 1980. Soon after this Apple became the most successful public offering in 1956. Very soon Apple hit Fortune 500 list. A stiff external competition was faced by Apple by IBM and Microsoft and even due to internal rapid growth, Apple went into bankruptcy in the middle 1990s. This made Apple to create a new product line of Fragmented Digital Music through their launch of IPods. In the last decade, Apple has seen a very progressive growth and unparalleled success through new variations, softwares and designs. Apple planned a sophisticated distribution strategy to have a upper hand in the competition with other larger companies. Now Apple sells its products throughout the world through
Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.
SWOT Analysis is a simple but useful framework for analyzing your organization 's strengths, weaknesses, and the opportunities and threats that the company face. It enables you to focus on your strengths, minimizes threats, and take the greatest possible advantage of opportunities available to you. A SWOT Analysis will give you the tools to ward off possible threats from external sources. In addition, you can use to get an understanding of your competitors, which can give you the insights you need to craft a coherent and successful competitive position.
SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronym for Strength, Weakness, Opportunity and Threat. Strengths and weaknesses are internal factors that you have within your business on which you have full control whereas opportunities and threats are external factors on which you have no control.
Apple Inc based out of Cupertino, California is a highly popular company that partakes in the production of the latest and most innovative technology available to the public. This powerful company was founded in April of 1976 by the jointed-entrepreneurship of Steve Jobs and Steve Wozniak. The two well educated engineers began by producing boxes to make long distance phone calls, and evolved their company to what some call, the monopoly of the Cell Phone industry. Starting from a two man team in a garage, Apple has now created enormous job growth and new industries for the further expansion of their products. The products and innovations have created more than 1 million jobs in the United States. This research document will provide significant insight into the sales and profits of this company, using a SWOT Analysis to show the strengths and weaknesses of their new models of IPhones and the profit made.
Apple Inc, an American multinational company with a market capitalization of over $ 672 billion and annual revenue of $182 billion was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. From its very first inception in 1976 till date Apple has been leading the personal computer revolution. This company has not only provided electronic instruments, it has changed the lifestyle and thinking of millions of people worldwide. Its organizational structure led by legendary Steve Jobs is collaborative and inclusive. With over 115,000 full time employees, it is the largest technology company in the world in terms of total assets. (1) It can be a very challenging place to work as it attracts and motivates top talents. In the past decade Apple Inc. has been able to
Apple Inc is an American system company which combined with design and innovative technology, selling consumers electronic, computer software and personal computer. The Macintosh line of computer, ipod, iphone, and ipad are most well-known hardware products of this company. Software in this company is including Mac OS, itune, ilife, iwork, aperture, ios, final art studio, logical studio and safari. Apple as an admirable company with high revenue and high profit has been evaluated as a valuable company in the United State in 2008 by Fortune Magazine. The net profit and revenue in this company in 2011 was 25,922 million dollar and 108,249 million dollar respectively. The profit has increased by 85% compared with overall