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Apple Inc Executive Summary

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EXECUTIVE SUMMARY
Apple Inc. is perhaps one of the most innovative technology companies to emerge since its establishment, in1976. The founders Steve Jobs and Steve Wozniak gave the world products like the Macintosh computer, iPod, and most recently, the iPhone. Apple is also successful in software manufacturing such as Apple OS for computers, media softwares like iTunes and iOS for mobile devices. To date, Apple employs 115,000 employees, 453 retail outlets in 16 countries and a revenue of $182 billion. Thus, Apple’s creative, and innovative product line has had its stock price to hit high every year.
This case study has aimed to elaborate the pillars of Apple Inc. management by deconstructing the company’s distinctive moves and procedures in marketing. This case study uses the SWOT analysis tool to address the company’s strengths, area of opportunities and possible threats. Furthermore, with the help of the Marketing Mix tool and PESTEL analysis the study addresses external and internal factors of threat and opportunity for the company (Kotler et al, 2005). APPLE’S SWOT ANALYSIS Apple Inc’s present success corresponds to its ability to apply the strengths over the threats and the weaknesses. For the same, the SWOT analysis tools will provides the information for Apple’s position with respect to the smartphone market, the strengths and weaknesses of Apple in the market, and any possible threats and opportunities in the future.
STRENGTHS (INTERNAL) WEAKNESS (INTERNAL)

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