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Swot Analysis : Toms Shoes Essay

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Name: Agbede Gabaghi Sunday
TOMS Shoes is a most philanthropic company; they are a for – profit business with a very big heart. The company was founded by Blake Mycoskie in 2006. Mycoskie established the company after he witnessed extreme poverty in several countries including Argentina as a contestant of the “Amazing Race Contest” on CBS Television. During this event he noticed villagers young and old who could not even afford a single pair of shoes. In early 2002 he discovered the comfortable and unique farm shoe worn by the locals known as the “Aspartate”. (TOMS.com) Mycoskie fashioned a shoe after this style, one that was versatile, durable yet classic and cozy and had them manufactured in Argentina. Then Mycoskie returned to the United States armed with the shoes and a worthy mission. His mission and unique business proposal included calling on retail stores to sell his TOMS shoes, then for every pair of TOMS sold he would donate a pair of TOMS to a child in need. A Los Angeles boutique, American Rag, believed in the story behind the shoe and became Mycoskie’s first retail customer. “To his surprise, that weekend garnered him $88,000 in orders. Two years after officially establishing TOMS Shoes, the business had “$9.6 million in revenue.” (TOMS.com)
1) Mycoskie’s philosophy and business model has truly made a name for his company and himself. A company that is dedicated to helping those in need all through buying a pair of TOMS has an ethically sound vision that

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