| Target Corporation | Memo To: Dr. Brian Boscaljon From: Adam Leone and Jean Costa CC: Doug Scovanner, CFO Date: [ 2/14/2011 ] Re: November Meeting Capital Budgeting Decisions The Objective As the November Meeting approaches, CFO Doug Scovanner is faced with the problem of choosing which of the five controversial projects available to accept. Our task is to assume this role and evaluate each of the projects based upon two major criteria. The first is determining the firm’s financial motives by quantifying the projected value added to the firm and the risk associated with each project. When determining to accept or reject projects based upon adding value, the most helpful instruments we have are Net Present Value (NPV) and the …show more content…
This directly impacts the projected NPV of the project as almost 95% of the cash flows are derived from this boost in sales. In addition to the financial support, remodeling the Stadium location also fits well with their business strategy. Some of the key supporting evidence includes a high percentage of the target market in the trade area at 42% of college educated adults, and a population with the highest median income of the group at $65,931. Most important to Target however, would be the maintenance of their brand. As a company that places a high value on the image of their brand, revitalizing a lagging store would both keep their presence in the local area and potentially draw more customers to an upgraded location. The final decision would be to accept the project under no budget constraints, but not issue new debt or equity to achieve it. Whalen Court – Ranked 2nd The obvious concern regarding the Whalen Court project is the large initial investment required to get it off the ground. Of this cost, the most pressing financial concern is the requirement of leasing the building as opposed to building and owning its own store. As a result, our measures of profitability are not as attractive due to the high costs of doing business in an urban environment. This is reflected in how it measures up to the prototype Target store. Although the sales generated absolutely crush the prototype sales, the total net investment exceeds that of the prototype by $90
NPV analysis uses future cash flows to estimate the value that a project could add to a firm’s shareholders. A company director or shareholders can be clearly provided the present value of a long-term project by this approach. By estimating a project’s NPV, we can see whether the project is profitable. Despite NPV analysis is only based on financial aspects and it ignore non-financial information such as brand loyalty, brand goodwill and other intangible assets, NPV analysis is still the most popular way evaluate a project by companies.
Goldie’s Square was request for $23.9 million to build a Super Target store scheduled to open in October 2007. The prototype NPV required sales 45.1% above the R&P forecast level. Despite the relatively weak NPV figures, this was a hotly contested area with an affluent and fast-growing population, which could afford good brand awareness should the growth materialize.
The first project proposal is Match My Doll Clothing line expansion consisted of expanding matching doll and child’s clothing and accessories. The second project proposal is Design Your Own Doll by creating customizable “one of a kind” doll features through the company’s website. The project selection criteria would base on quantitative and qualitative analysis. The quantitative analysis would base on the evaluation of discounting cash flow forecasts to determining the Net Present Value (NPV), Internal Rate of Return (IRR), and the Payback period of each proposed project. The qualitative analysis would include the potential project value of the company’s overall strategy, innovation, key project risks, and the project interdependencies to the whole company.
Market reaction: Based on the data available and the DCF analysis, the market will react positively if the above stated decision is announced. The large investment will show that the company foresees a favorable future. The increase in revenue from the bigger stadium and better player will result in a increase in the market standing of the company.
Will the new building owner want to renew the stores lease? Keeping the New Sudbury location open where competitor West 49 is moving in will affect store sales. Is it worth the risk to keep that location open? This store has been open at this location for 10 years and is well known by customers. St. Marseille worries about the success of the New Sudbury location once West 49 opens and estimates that in fiscal year 2004 annual store sales at this location would total $350,000 and all other expenses would remain comparatively stable.
Proponents of subsidizing sports stadiums is a great decision because the economic impact it will have on the community is great for two main reasons. First, sports stadiums are massive construction projects. In fact, one could compare them to a medieval cathedral in their attempts to dominate a skyline and inspire pride in one’s city And, just like these cathedrals, they are very expensive, and massive building projects that would require many years of hard painstaking labor. For example, the proposed stadium for the Los Angeles Rams in Inglewood, California, was predicted to cost $3 billion and add 22,000 construction jobs to the economy of Los Angeles, California. Although construction jobs do eventually disappear once a stadium is constructed once the games begin, so does the massive consumer spending. For example, more than 3.5 million people saw the St. Louis Cardinals play at Busch Stadium in 2015.
Whalen Court: This project requires an investment of $119.3 million and has an expected NPV of $25.9 million and 9.8% IRR. Even though this project has the highest NPV, it carries an unusually high investment cost of over 119 million so the return on investment is not as favorable as the other projects. In comparison to the prototype store, Whalen Court expects nearly $100 million more in sales, but since the building must be leased the operating costs are also much higher than the prototype at nearly $90 million more. The Whalen Court project will be in an area with 45 Target stores saturating the market, but with a great opportunity for brand visibility and in a large population center, it will only cannibalize 10% of current Target sales in the future. Whalen Court brings concerns regarding its high risk variance. Based on current estimates, this project requires a 1.9% better than expected sales to have an IRR in line with the prototype store. A 10% sales decline is expected to result in an NPV loss of 64% from its base, dropping the IRR below 9%.
This case analysis commences by explaining the type of accounting officer needed to execute the job functions for the client, Big Spenders Inc. The next objective will be to examine the income statements of the two prospective business entities that the client intends to choose from concerning investment – in order to diversify its portfolio. The strategies that will be explored in terms of the analysis of the income statements includes the computation of (i) operation profit margin, (ii) gross margin, (iii) net profit margin, and (iv) return on equity – for both companies of interest. The results of examinations will put the accountant in a position to make sounds recommendation to his superior at BUSI 1043 LLP, so that Big Spenders Inc. can be properly guided.
The current size of the organisation is not as big as some of the rivals in the area. The chain compromises of 15 stores and has a big head office and
Target Corporation was incorporated in Minnesota in 1902. Target operates large-format general merchandise discount stores in the United States, which include Target and SuperTarget stores.
Target Corporation is a well-known American discount retailing company, founded in 1902 and is headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the U.S. (Walmart being the largest) (Target, 2014). Target’s analysis will provide an insight into the corporation and its working. It look at and evaluate it in terms of terms of its effectiveness in each of these areas, such as: the structure, goals, agendas, boundaries, control, culture, politics, and decision-making processes. Based on the evaluation, this paper will help to provide suggestions for improvements within the different areas, if the need arises.
Casinos like The LINQ have invested in retail space and restaurant to increase their casino’s revenue. Gaming corporations like MGM have invested in massive retail and entertainment spaces on the strip. The 100-million-dollar investment known as The Park, will house many retail shops, restaurants, and event venues. These amenities and entertainment venues would be hard to sell without rooms to put visitors in. Hotels are also a major part of the allure to casinos and the many entertainment
Sprint Corp is cutting 7% of their staff and closing several call centers to cut back on costs by $2.5 billion, and AT&T could be next. The carrier, fourth in the country, is already struggling through the beginning of the year.
North Brunwick, an open air shopping center located at 1345 U.S. Route 1, in North Brunwick New Jersey is a real estate project development which is being offered for sale. The Center boasts ample parking, great visibility and easy access to the Route 1 shopping corridor, which includes retailers such as Costco, Target, Walmart, Macy’s Furniture, Modell’s, Burlington Coat Factory, Babies R Us, Barnes & Noble, PetsMart, and Bed Bath & Beyond. The intended market for the site is retail customers. The analysis of the market area and site demonstrated that the land use can involve retail project targeting retail customers. To support the retail development, it is essential to keep in mind two factors such
Aksoy, Buoye, and Cooil (2011) argued that, if growth is what you’re after, stop watching your scores and start paying attention to your rank” (para. 12). This is a great issue as it relates to the research topic of (comparing the effects of store remodeling on sales), even though, a plethora of researched articles have argued factually that a remodeled store statistically does increase a store’s revenue. Keiningham, Aksoy, Buoye, and Cooil conducted a two year research, in which they followed 17,000 customers who did not argue against this fact, nevertheless, their data reveal a critical aspect in measuring longitudinal sales performance. The study revealed that even