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Tate Analysis

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teIntroduction: This is a report to find out position of Tate Gallery by the help of PEST & SWOT analysis. SWOT is an essential part of any business planning, "The SWOT analysis convenient headings under which to study an organization in its environmental setting and may provide a basis for decision-making and problem solving. (1) It stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are internal factors which can be controlled essentially and will be explained in further details. However, Opportunities and Threats are external factors which cannot be controlled but can be identified. Identifying these factors helps to find out the strengths and capitalize them and eliminate the weaknesses and try …show more content…

On the other hand, to develop the change ability of the gallery as one of the strengths of Tate, bringing bright ideas coming from the new generation of artists must be one of the priorities. iii. Opportunities: a) Olympia 2012 - Christmas: Christmas holidays can be an excellent opportunity to get people involved with art and bring them into the gallery. For this purpose celebrations and competitions could be organized in order to inspire them to come and join. In 2012, UK in particular London will be welcoming millions of people for an unforgettable experience. It is a great opportunity to inspire people in arts and bring them to our gallery. There will be lots of other businesses and organizations to gain profit from this opportunity so this should be bared in minds and try not to lose this opportunity. b) Inspire Programs There will be a program running along with Olympic 2012 at the same time. It is called Inspire Program. London 2012 Inspire Program enables non-commercial organizations across the UK to link their events and projects to the London 2012 Games in an official scope. This will be a great opportunity to attend and represent Tate gallery to people and encourage them to visit. iv. Threats: a. Demographic change due to Immigration policy: UK border agency decided to reduce number of migrants coming to Britain from

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