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The Establishment and Execution of Management in an Organization

Decent Essays

Establishment and execution of a management strategy are the heart and soul of an organization. This strategic management is what determines the company of either successful or fail. Coulter (2002, p. 5) stated that an organization that applies strategic management concepts and techniques have higher level of performance. However, implementation of this strategy is a big challenge. Even a good strategy can be ineffective in its execution. A poor strategy, though always lead to ineffectiveness, can sometimes be effective. Nonetheless, whether or not the implementation of these strategies is effective, it has always give impacts on the involved organization.

Effects of ineffective implementation of a good strategy

Logically, a good strategy would likely be effective. Yet, in business world, there are lots of cases where a good strategy of a company did not meet its targeted financial performance or its vision. Back in 1999, Fortune magazine study stated that 70% out of 10 CEOS who fail to do so is not because of bad strategy, but because of bad execution. In strategic management process, the strategy implementation plays the most critical part, even more so that the formulation. What is the use of a really good formulation, but with a very poor implementation?
According to Goodman et. al (2007, p. 77), a strategy implementation involves doing things needed to ensure that an organization’s strategy is achieved effectively and efficiently. Blahová & Knápková (2010) further

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