preview

The Importance Of Innovation

Better Essays

Innovation
Innovation is the practical application of cutting edge ideas and/or research to bring creativity in an organisation. Different people perceive innovation differently. Introduction of something ‘new’ in any domain such as business, science or society which is better than existing process or object. Innovation is used in various contexts and sometimes can be misleading. It is a highly unpredictable process and depends on internal as well as external focus (Hayashi, 2013).
Internal focus reiterates the importance of assets and competencies which act as enablers for achieving organisational goals through appropriate generic and business strategies. It’s the organisational culture that drives innovation and continuous innovation is the key to success in this fast changing environment. “Unrelenting innovation is the most enduring source of growth, profit, and competitive advantage for firms today” (Tellis, 2013). Risk appetite of the firm with ability to foresee and cannibalize its existing products to maintain market equity is the crucial trait in its culture to motivate innovation. For small firms, “loss aversion” outweighs the willingness to invest in new projects as we know “losses loom larger than gains” (Kanheman, 1979).

External focus refers to the organisation’s ecosystem which governs the success of any innovation. Many products fail to capture market share due to inadequate support from external parties (Adner, 2012). As external support is vital,

Get Access