Oi 361 - Week 1 - Definitions Paper


Kimbell draws attention to the fact that “design thinking has gained attention over the past decade in a wide range of contexts beyond the traditional preoccupations of designers.” The author looks into the history of the term, its adaptation to business and management educators and consultancies, as well as its place in the contemporary global economy. Furthermore, she manages

First, he thought of the purpose of the design. Was it for a certain company or group, or was it to express something. He had to be creative and include many perspectives in a usually simple design. He also had to make the design interesting to gain it more exposure. He needs to think of what community or demographic will be viewing the design, and fit it to that demographic.

I believe that innovation is the process of examining a new and different method that cause one internally and/or spiritually look at something as you have never seen it before, and the creation of a new meaning to the way that we relate to and interact with people, the environment, health, and nursing.

Design, derived from the middle french 1580s era “desseign” for purpose and project. Creation of a plan or convention for the construction of an object or system. it is this very definition that would travel into the mind of a legend in the graphic design field. In 1957, Michael Bierut was born in Cleveland, OH. At an early age his parents encouraged his artistic side. Fellow classmates were his first clients. Small scale designs ranged from athletic lettering, posters and notebook covers. Curiosity often fuels many in endeavors to come, a drive considered to be the enduring trait of many designers. It was this special trait that would further Mr. Bierut’s drive to attend the University of Cincinnati’s College of Design.

Design is what I called the spreading of my mind. It is the act that I use in my day to day

“Design, the effort of people to make the products that serve us in our everyday life” this is how Buchanan refers to design. What the author is concerned about is mainly a vague indistinctive problem today as well mainly because of design’s flexibility. According to Buchanan, there is no appropriate design formula to define design, because design and design thinking is a individual experience, is a way of seeing things.

1. Hodgman’s example of an iPhone describes the design being easily forgettable but he says it is a design that you can do multiple things with. It is something that becomes a part of our everyday life. I would say that design could be interpreted as something with an intended purpose. It could just be for enjoyment of art. It could be a piece of technology that’s intended to help everyday life. Or it could be as the chapter explains, a program design. Basically that means what occurs during training.

Design management involves the core functions of the management process and directly links them to the process of innovation and design. Businesses are facing an increasingly competitive market place with new innovations and technologies appearing all of the time. Therefore, design is a good way to differentiate the product from a competitor by making it more aesthetically pleasing and more functionally effective. Cooper (1997) suggested that

The word “Design” has been traditionally used to describe an object within physical and aesthetical

The phrase "what is design" has been contemplated constantly. Walking down the street, people see cars, buildings and advertisements; piece of artwork serving purposes in the daily lives. Throughout society, people are bombarded by a verity of designs captivating the users and manifesting itself within cultural space. It is a broad definition and this may be due to the existence of art, with the two forms sharing such similarities yet different quite distinctly. Designers create to capture users attention, but ‘what is design?’ When the term ‘design’ comes to mind, it could be difficult to define and is often misconstrue as a term for art, however they have two entirely different meanings.

I used speech marks on the phrase “Design Thinking” before entering it on the search engines. The purpose of this is to ensure I discover appropriate information. I have selected the book Design Studies by Catherine Stones published in 2010, The Principles & Purpose of Interactive Design published by Jamie Steane in 2014, as well as, the book Wicked Problems in Design Thinking by Richard Buchanan, 1992. The reason I have carefully chosen these books is due to the reviews, their informative nature and there are different range of published dates. Moreover, Tim Brown discussed Harvard Business Review in 2008 about Design Thinking, as well as, Jon Kolko wrote an article about 20 Design Thinking Comes Of Age and Phil Brown recently discussed Why Design Thinking Conquered The World, research as well as, Steve Lennon discussed about Design Thinking. The text, which is less relevant is the Wicked Problems In Design Thinking as it is quite an old text book. Overall, all these books and sources give applicable information.

“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated”. The following items will be discussed to give better understanding of Graphic Design vs Art: definition of the two terms, what is considered art, what is considered design, and opinions of the two subjects.

What do creativity and innovation signify and entail? What are the key types of innovation?

Design is an act of creativity and innovation that soothes the aesthetics as well as functional. It’s a way of solving problems creatively. Graphic design is more about just producing something pretty. It’s a process of selecting and arranging visual elements, typography, images, info graphics, illustrations, charts, graphs, layouts, symbols and colors to convey a message to a target audience successfully.

The two types of innovation include exploratory innovation, which involves generating brand new ideas, and exploitative innovation, which involves modifying and improving ideas that already exist.[10][11][12][13] It is of importance to note that the ideas generated need to be useful in order to be considered innovative. Innovation should also not be confused with creativity, which is merely the generation of a novel idea that may not necessarily be put into operation, although these words are sometimes used interchangeably in research literature when speaking about innovation leadership. Innovation leadership is a quite complex concept, as there is no single explanation or formula for a leader to follow to increase innovation. As a result, innovation leadership encompasses a variety of different, activities, actions, and behaviors that interact with one another to produce an innovative outcome.