preview

The Level Of Competition And Their Business Strategy Within An Industry

Decent Essays

The five forces is a framework created to help analyze the level of competition and their business strategy within an industry. An industry structure can drive competition and profitability. The structure of the five forces differs by industry. In the pharmaceutical market, powerful rivalry between dominant manufactures such as Johnson & Johnson, Novartis and Pfizer and the bargain power of hospital and pharmacies that places huge orders for pharmaceuticals are strong, while the threat of substitutes, threat of entry and the power of the supplier are more gentle or benevolent. Companies aware of the five forces help them understand the structure of its industry and establish a position that allows them to be more profitable.
The Five Forces The five competitive forces that shape strategy are, (1) Threat of New Entrants, (2) Threat of substitutes, (3) Bargaining Power of Suppliers (4) Bargaining Power of Buyers, and (5) Rivalry among Competitors. Those considered rivalry have measurable factors that rank each force as “Low, “Medium or “High” strength. The combined strength of the five forces determines how appealing the industry is to possible threats. The five forces are briefly defined below.
Threat of New Entrants – The easier it is for new companies to enter the industry, the fierce the competition will be. There are certain factors than can reduce the threat of new entrants. Some examples of these factors are:
• Existing loyalty to mayor brands
• High cost to

Get Access