Scenario Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)
In the case of Party Plates they want to use a similar kind of strategy that will take these different ideas into account and incorporate them as a part of their marketing strategy. To determine how this can be accomplished we will focus on: three wireless technologies that would be beneficial to the organization, the pro / cons on incorporating two of them into the company and providing a justification for the decision. This is the point that we can see how these tools can allow the firm to most effectively reach out to the largest demographic of customers.
Three Wireless Technologies that would be Beneficial to implement in the Party Plates Organization Three wireless technologies that would be useful to Party Plates includes: smart phones,
Johnson Company provides networking components and services. Today we are using the yellow pages for advertising, which is still useful but outdated. In most businesses today use other methods such as In person by using sale representatives. Mostly all the businesses today use the internet to reach out to customers, either by having a website, social media, sending emails or even newsletters. There are some that use a totally different approach, some of which include video conferencing and text messages. Other companies even push it further by utilizing social media sources such as Facebook, twitter, LinkedIn, Instagram and so many more to promote their company.
Party Plates Company has established the need for a new proposal with wireless technology. Team B will research some marketing tools that will assist Party Plates in meeting their goals of advancement in sales and certain goals. This proposal will focus on wireless technology that will be beneficial to the party plate business. Team B will also provide the pros and cons to these wireless technologies and justification of the choice to incorporate them into Party Plates Company. In the proposal, Team B will also include a spreadsheet presenting the equipment needed for using the technologies and the costs
For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.
Thorough experiences with new technology and current marketing media research allows me to possess a range of related competencies. Anything from customer relationship management systems to building websites is straightforward work for me, but I still attest there is room for improvement and growth. Proper implementation of outreach and tracking of communication becomes a heavy task, riddled with risk and in need of political probity. I keep my skills current with attendance to business communication conferences and extensive effort to engage local writers and business
Marketing in the digital age has become a thing of beauty. There have been some truly amazing campaigns in recent history that would leave the likes of Donald Draper (AMC’s Mad Men ) flabbergasted. One of the more successful strategies seems to be the corporations leveraging the target audience to market their products on their behalf. Frito-Lay saw success with their Crash the Super Bowl campaign, Fitbit has taken off with their social media presence, and Samsung raised the bar with their “impromptu” selfies. All of these companies have found ways to advertise their products without having to lift a finger; rather, the consumer does all the work.
Thanks to the fear of the backlash and to have a bigger online presence, organizations are now investing in better customer service and are taking the consumer feedback seriously. The use of social technologies has gone beyond marketing and is now used in the customer service domain and the companies have realized that the cost of retaining the customer is lesser than bringing one onboard. Before the age of social media, most consumer feedback was through phone and e-mail, however now the consumers can directly provide their feedback on the official company sites and the companies will try and
Online marketing campaigns widen the chances for more people to see the brand. Marketing the business in magazines, newspapers, and ads are great ways to get brand awareness out to the local public if it’s the target market the business wants to hit. But lets face it; people are now getting their hands on tablets, computers, and cell phones. These are electronics that are taking over our lives because we are constantly checking news, emails, social networks, and web browsing online. So what better way to market the business brand online where people are constantly connecting to for work, school, shopping, and connecting with others and have more of a change to see the brand versus the old fashioned paper way that have less of possibility of getting into the hands of people and less of an audience.
Retail outlets and emailing influential people on the product’s behalf similar developments are likely to continue in the future whereby consumer targets become active participants in the design and implementation of marketing communication efforts.
In an ever-evolving technological world, Party Plates want to create a business where Party Plates sales and marketing team can network consistently with our clients in a team effort as well as to initiate items and inventory to increase local and regional communication to achieve corporate goals.
This essay examines Harley-Davidson's use of the Internet as a strategic marketing tool. Unlike their competitors' websites, Harley takes advantage of every online opportunity to build relationships with customers, promote their brand, and market Harley offerings. The Internet in particular is an effective promotion medium for Harley because it extends their efforts to market the company's products and services.
In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in
Chapter seven of the Integrated Marketing Communications textbook was discussed in great detail during weeks nine and ten of the semester. This section of the book addresses how online and interactive communications play a vital role towards interactions in the modern world. The goal of this chapter is to effectively incorporate online advertisements to deliver messages to dedicated consumers. Over the course of this paper, it will become clear as to how a current news article applies theory from lectures and the textbook to enhance online communications.
Reaching potential and existing customers can be done through various methods including – Social Media, Text Message, Phone, Email, Marketing and Advertising.
UniFi is an amalgamation of “Uni” which denotes togetherness and camaraderie, while “Fi” symbolieses fibre optics.Unifi is the triple-play servis by Telekom Malaysia. The residential package is a triple play UniFi service which is called VIP because it comes with three services which are V – Video or internet Protocol television, I – High Speed Internet and P – Phone.Unifi is a broadband service that uses fibre optics to deliver high speed internet, phone and IPTV service at home. The type of technology use to deliver UniFi service to customer’s homes would depends on the type of customer premise. If the customer’s premise is a landed property. Fibre to the Home (FTTH) will be used whereas if the customer’s is a high rise building. Very high speed Digital Subscriber Line 2 (VDSL 2) will be use.
Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;