Vision And Mission Statement : Nokia 's Vision

Without a Mission and Vision statement the company is missing key components to measure it’s long term success, are much need parameters to keep the company in line when things get chaotic. A

A vision statement focuses on where a firms intends to be in the future ahead and what it intends to become. It is a written statement of its services and attributes that will continue to be provided to its customers and stakeholders. “It is also important to note that vision statements reflect a firm’s values and aspirations and are intended to capture the heart and mind of each employee and, hopefully, many of its other stakeholders” (Hitt, Ireland & Hoskisson, 2013, p. 18). Both the mission and the vision statement summarize the aspirations, objectives and company goals. This is important information for stakeholders in order for them to determine the amount

To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is

A company's vision is a "general statement of its intended direction that evokes emotional feelings in organization members." (Dessler, 2003). The mission statement determines the type of business it will be by setting the purpose for the company, and

Mission statements must be specific enough so that they define what is unique about the company, yet general enough to allow the company to change with the needs of the times

One of the greatest things about Nokia is that they create technology that connects people all over the world from coding theories to saving energy and more. Future star trek ideas are closer because of companies like Nokia and the people who work for them. Nokia, which is a truly worldwide company, has over 160 nationalities, who are working in over 100 countries and coming up with new and better ways to help society by expanding on the human possibilities by using future technology. Nokia words about sustainability. We create the technology to connect the world, in a responsible way. Together. We invent, design, and deploy sustainable technologies that make a real difference to people’s lives, and take responsibility for the impact we can make in the world. (Sustainability) The people of Nokia are so focused on finding ways to solve real-world need, that they are spending over five billion dollars on research and development in

They created the first GSM telecommunication and make it commercial. It is namely as Nokia Protitype Phone and the first product was Nokia 1011. Eventhough they were still have many competitors like Erricson, Samsung, and Google at the time, Nokia still keep trying to do their best when their falling era. Because of their innovation in GSM Phone, Nokia can get more their market for telecommunication and spread their product to their market. In 1992, Nokia tried to do the agreement with Vodafone and successfully in improving the network roaming for its GSM as the dominant network standardization. In the end of 1990s and in the beginning of 2000s, Nokia is still in the inertia eventhough they have many innovation products on GSM but their competitor like Erricson also created the same mobile for the telecommunication so that they competed each other for controlling the

A vision is a statement of desired future state for an organization and society at large. The mission is a statement of what an organization does to help make the vision come true. A mission also helps an organization communicate its purpose and stay focused as it makes decisions regarding hiring patterns, policy shifts and etc.

The aim of this project is to identify how Nokia has approached its market and what has enabled the company to

Mission and vision statements are a process of which an organisation realises its goals and values.

A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..

Nokia is a global telecommunications equipment manufacture where its headquarters is located in Finland. Nokia operates a luxury mobile phone brand called Vertu that was created by Frank Nuovo. The luxury mobile phone uses unique materials such as diamonds, sapphires, titanium, and exotic leather for phone production (Kwong-Kay Wong, 2011, p. 1). Frank Nuovo’s development the mobile phone is directed towards the more wealthy individuals and groups, not the average daily phone user.

Nokia faces serious challenges in a radically altered mobile phone market. It will need to radically alter its business model and products simply to survive. At this junction, it is unclear if Nokia will ever be able to become a major player in the consumer electronics business again.

In spite of the decrease in market share, Nokia has much room to grow with their newfound alliance with Microsoft (Microsoft News Center, 2011). The collaboration with Microsoft will be used as a leverage to entice students with the Windows 8 OS platform. Furthermore, an improved management to meet consumer demands, and increased promotional campaigns to increase brand awareness.

For example, in Europe, Nokia’s market share in the European smart phone market has shown a huge decline in the past couple of years. The problem began with the introduction of the Iphone in 2007, which set a new trend in the market. In order to return to the market leadership position, Nokia entered into partnership with Microsoft. Threatened by the rapid lost of market share to rivals, Nokia created series of Smartphones called Nokia Lumia. Nokia bet on these products to regain its lost market share. However two years after the partnership, with 9 Lumia products out in the European market. As Alison Donnelly (2008) points out the situation is already changed in late 2008. She stresses the fact that not so long ago it was very popular to own Nokia, but at this time the company was losing customers to rivals. The Finnish company had troubles adapting to the market changes, it did not recognize that the Iphone release in 2007 would create a new era into the mobile world. In a fast growing industry, time is a very expensive asset, as every company wants to possess the most innovative technologies and products before its