Walmart : An International Presence Essay

Not only Wal-Mart is saving money for consumers, Wal-Mart creates jobs, improve economic conditions and overall improve the areas in where they operate. Wal-Mart usually open in rural and down trotted areas. A perfect example is Carol Foote. She and her friend Paula Beaulieu started a petition to open a

Walmart is the preeminent organization that was established by Sam Walton in 1962 and now Walmart’s leads globally including Canada. Walmart was first started as small discount store with the slogan of “more for less”, and now it has grown worldwide in last five decades into the one of the biggest retailer across the globe. And today Walmart controls over 11,000 retail unit under 65 banners in 28 countries with workforce of 2.2 million associates across the globe whereas 1.4million in the U.S alone. Walmart also hires full time and part time employees with the minimum qualification. Company targets the domestic customer looking for more with less spending power. Walmart has deals going throughout the year with amazing offers which fulfills customers need.

Wal-Mart is an American multinational retail corporation and one of the leading discount department retail stores (Wikipedia). It is the highest- grossing company in the United States (Fortune 2008a), and is by far one of the most successful companies worldwide. Wal-Mart offers a place to buy the majority of our goods under one roof like electronics, furniture, clothing, pharmacy, sports, food, books etc. Wal-Mart sells good at lower price than the others and this is even shown by its slogan “save money, live better”.  It drives out smaller and sometimes even the expensive stores out of business due to its lower prices. Wal-Mart provides jobs for thousands of

Wal-Mart is an American multinational retail corporation and one of the leading discount department retail stores (Wikipedia). It is the highest- grossing company in the United States (Fortune 2008a), and is by far one of the most successful companies worldwide. Wal-Mart offers a place to buy the majority of our goods under one roof like electronics, furniture, clothing, pharmacy, sports, food, books etc. Wal-Mart sells good at lower price than the others and this is even shown by its slogan “save money, live better”.  It drives out smaller and sometimes even the expensive stores out of business due to its lower prices. Wal-Mart provides jobs for thousands of

The location of the first Wal-Mart in the Fortune Global 500 for the year of 2001 to 2002 turnover of 219.81 billion dollars. Wal-Mart is the largest company in the retail in the world. The company was much larger than its competitors in the United States - Sears Roebuck, Kmart, JC Penney and Nordstrom combined. In 2002, Wal-Mart operates more than 3,500 discount stores, Supercenters and Sam's Clubs in United States and over 1,170 stores in major countries around the world. The company also sells products online via the website, www.walmart.com. Wal-Mart is one of the largest private employers in the world, with the use of force about 1.28 million. The

WalMart continues to have one of the most customer-centric mission statements of all discount retailers globally. Their mission statement is as follows "we save people money so they can live better" (Wal-Mart Investor Relations, 2013). From the first

The mission statement explains why a company is in business and what their intentions are for their customers. The mission statement for Wal-Mart states “We save people money so they can live better.” “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life” (Wal-Mart Corporate, n.d.). In my opinion the sole purpose of the existence of Wal-Mart is to produce a two-fold satisfaction for both customer and store. It equally accommodates both parties on a supply and demand curve. Wal-Mart understands the need for people to save money and have the flexibility to enjoy other things in life money can buy. Also, they understand their own need as a business to continue making profits. Reviewing the current stats of Wal-Mart (CNN Money), it is evident that they are meeting objectives of the people and the store. If Wal-Mart introduced brand name items, they would not be able to lower the cost for everyone which goes against what they stand for in accordance with their mission statement. Wal-Mart already has an established image, meaning that they have an image that captures the basic everyday needs. They are more focused on stretching the value of a dollar. The mission statement

Walmart was founded on the belief stated above by its founder Sam Walton in 1962. “Saving people money, so they can live better,” was the main objective when Sam Walton opened the doors to the first Walmart (“History”). Today, Walmart is the world’s largest retailer and corporation in the United States and have been awarded and recognized by various organizations for being the best employer throughout United States and other countries. By the Fortune magazine, it is listed as one of the most admired

 Illustrates low prices and at the same time, not portray a cheap image to consumer.

The success of Wal-Mart is due in large part to its ability to consistently produce high quality products at a low cost. This is very critical to the future success of Wal-Mart because it provides consistency to customers who are price sensitive. By committing themselves to "Everyday low prices," Wal-Mart assures customers that the products sold within their stores are competitive in reference to its retail competition. This low price strategy also provides Wal-Mart with a

Walmart serves nearly 260 million customers weekly across 27 different countries, both in stores and through its websites (“Fortune”, 2015). Walmart relies heavily on its proper and effective marketing strategies; Walmart would not be able to achieve the level of success without these strategies. Low prices, easy access for its customers, and social media campaigns are a few of the vital tactics Walmart has used in its marketing plan. “Save Money. Live Better” is Walmart’s mission in delivering customers products at the lowest prices. This low price strategy plays a marketing role that caters to customers who seek the lowest prices and with grocery stores that provide great deals (Brown, 2017). Walmart’s low cost business model is protected by its powerful supply and distribution chains throughout the world. Customers can expect the same cost efficient style in every Walmart store worldwide.

Ans:Wal-Mart,Inc runs a chain of large, discount department stores.it is the world’s largest public corporation by revenue. Walmart is the largest private employer and the largest grocery retailer in the United States. Walmart is one of the best known industries all over the world. Its concentration of a single business strategy is the basis of its success over the decades by this strategy without having to rely upon diversification to sustain its growth and competitive advantage. The leading marketing strategies of Wal-Mart are low prices, service and smile. However by adapting this strategy, it has risked itself by putting all of a company’s egg in one industry basket. While its global strategy worked elsewhere, the results were bad in Germany and Korea that Wal-Mart withdrew from those countries.

Walmart’s history dates back in 1945 when Sam Walton bought an outlet of the Ben Franklin retail stores with the aim of selling products at a relatively low cost, so as to generate huge sale volumes and make profits at a low margin. Although this portrayed the purchased outlet as a crusade for most consumers,

Wal-Mart was founded by businessman Sam Walton in 1962 as a small retail store in Arkansas, USA. From there it has grown to become the largest retail giant in the world. Ranked by Forbes 2000 list for 2011 as the 18th largest public corporation in the world, Wal-Mart is the highest revenue generating public entity in the world as of 31st January 2011, with gross revenue of 422 billion US Dollars (Walmart Annual Report, 2011). It is also noted for being the largest private employer in the world having just over 2 million employees serving in 8500 stores, in 15 different countries, under 55 different names, worldwide. (Daniel, 2010)

Walmart strives to bring good value to its customers under one roof. They provide a wide variety of goods and brands at competitive prices.