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What Is The Philosophy And Fundamentals Of Integrative Negotiation And Distributive Negotiation

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NEGOTIATION & DECISION MAKING MRC 4073 Semester I, 2014/15 ASSIGNMENT 1 Lecturer: TAN SRI DR. MOHD. ZULKIFLI By: NURUL AIN NABILA BINTI ZAINUDDIN MR131100 Submitted on: 3rd November 2014 Write an essay on effective Negotiation. Describe in your essay the philosophy and fundamentals of integrative negotiation and distributive negotiation. Include in your essay the discussion of the following terms and discuss how some of them influence the outcome of your negotiation: i. ZOPA [including aspiration, reserve point, surplus] ii. POSITION AND INTERESTS iii. ISSUES iv. Trade-off v. Time Pressure vi. Escalation of commitment vii. Winner’s curse viii. Social Dilemma ix. PRISONER’S DILEMMA x. Mythical Fixed Pie mind-set xi. Framing xii. BATNA You may use illustrations or case studies or examples that you know to explain some of the concepts or terms. Answer A negotiation exists between two or more parties and it normally done …show more content…

Distributive negotiation is appropriate in "divide the pie" situations, when there is a fixed amount of resources and this usually involves win-lose situation where one party will win and the other parties will loses. Distributive negotiation normally entails a single issue to be negotiated and involve only two parties. Meanwhile, according to Michael Watkins and Susan Rosegrant, in their article, Breakthrough International Negotiations, theystated that integrative negotiation is possible when the parties have some shared interests or opportunities to realize mutual gains through trades across multiple issues. Integrative negotiation involves two or more parties and it is a win-win situation.In simpler word, through cooperation, each player in integrative negotiation earns more than they would get, on average, than if the player fought each other. Table 1 below showsmajor differences between distributive and integrative

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