TRACK – SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS
Mr. ARISTOTLE K 1
M.B.A – Final Year
S.K.P. Engineering College, Tiruvannamalai.
CONTACT NO: 97899946601
E-MAIL ID: arikrishs@gmail.com1,
ABSTRACT
SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS Social Media is the relationships that exist between networks of people (Walter & Riviera, 2004). There are many social media sites continue to grow in popularity it is our belief that technology is an important part of today’s success formula for students, faculties and other professionals. Social media are technologies that facilitate social interaction, collaboration and enable deliberation across
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The use of social media technologies such as blogs, wikis, social networking sites, social tagging, and microblogging is prolife rating at an incredible pace.
2. LITERATURE REVIEW: Knowledge management has become a heated research topic in the past decades. As one of the earliest scholars dedicated in the study of KM, Wiig (1997) proposed that the objectives of KM is “to maximize an enterprise’s knowledge-related effectiveness and returns from knowledge assets” through “systematic, explicit and deliberate building, renewal and application of knowledge” (p. 2). Taking up a more process-oriented approach, Rastogi (2000) suggested that KM is “a systematic and integrative process of coordinating organization-wide activities of acquiring, creating, storing, sharing, diffusing, developing, and deploying knowledge by individuals and groups in pursuit of major organizational goals”.
Graphically, the processes of KM can be represented with KM cycles (e.g., Bukowitz and Williams (2000), McElroy (1999), Wiig (1993)). An integrated KM cycle (see Figure 1) comprising of three major stages of KM, organizational culture and KM technologies was put together by Dalkir (2011). The three stages of KM include: 1) knowledge capture and/or creation; 2) knowledge sharing and dissemination and 3) knowledge acquisition and application. The three stages of KM supported by technologies are facilitated by a favorable organizational culture that promotes information and knowledge
The superior capabilities of knowledge management systems provide an opportunity for the business to engage the most effective components and recognize the importance of communication to make informed, accurate decisions (McGrath, 2001). This system can organize the company’s knowledge resources, knowledge obtaining, organizing, and applying to make a sound routine the will enforce effectiveness (Niu, 2008). The dynamic function of knowledge management to create, capture, and apply knowledge to achieve an organization’s objective will allow them to be more profitable and successful (Zucker, 1986). In addition to increasing profits, the system can be also used to reduce costs and enhance research and development (DeTienne & Jackson, 2001). With all of these advantages, it would be wasteful for a company to not employ knowledge management. As seen in the Discovery Communications, Inc. example, the company can attribute their new productivity levels and increase in ease of securing documents to the knowledge management system that put into place by Carefree Technology. Like Discovery Communications, Inc., knowledge management is so popular today because companies can collect, process and share knowledge to ignite employees ' creativity which in turn will make the business grow. Wenhong and Jianhua (2009) explained the core of knowledge management is to convert company’s knowledge resources into an increased company
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
While Knowledge Management (KM) is important in any business however, there is no real agreed upon definition. KM is a concept that includes the
The problem for this dissertation study test the challenges associated with creating, capturing and sharing knowledge. Doda (2017) describes this method as knowledge management. This method uses a critical goal of improving learning and performance in an organizational framework. Knowledge management as theory and a model was improved by Dalkir in 2005 (Atieh & Somayeh, 2017).
Understanding the nature, role, importance, and value of tacit knowledge at individual or group level, is imprudent to formulating a KM strategy You must also formulate decisions about the organizations cultural change, picking the appropriate tools and finding a suitable measurement system. Without awareness of tacit knowledge any KM program is unlikely to maintain perspective and balance. In contrast to the views held by the tacit knowledge approach, the explicit knowledge approach shows that knowledge is something that can be explained by individuals. The explicit knowledge takes some effort and assistance may be required to obtain the desired knowledge. As a result, the explicit knowledge approach assumes that the useful tacit knowledge of individuals in organizations can be articulated and made explicit. The explicit knowledge approach also shows that explicit knowledge assets can then be dispersed within an organization through documents, drawings, standard operating procedures, manuals of best practice, and the like.
Knowledge management is defined by Sallis and Jones (2002), as “a systemic method for managing individual, group and organisational knowledge using the appropriate means and technology”. In short, it involves various fields of expertise in achieving organisational objectives by making the best use of knowledge at the same time.
KM is significantly important for organizations in modern economic system, it is also a form of expertise management to administer and incorporate subjective information such as thoughts, insights, ideas and experiences in order to enhance individual knowledge as well as organizational value and corporate culture. (StudyMode, 1999)
Since the mid-1990s, knowledge management has become increasingly significant for business managers and companies. ‘It is broadly accepted that systematic knowledge management is tightly linked with gaining and sustaining competitive advantage.’ (Bogner & Bansal, 2007, p658-6 as cited in Hislop, 2009, p1) The definition of knowledge management is various because of the wide range of this concept and its complexity (Al-Hawamdeh, 2003). For example, the broad definition provided by McAdam and McCreedy (2000, p155 as cited in Hislop 2009, p53) note that: ‘KM relates to the management of anything classified as knowledge’ Furthermore, Hislop (2009, p59)
Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.
Organisational learning can be seen as the goal of knowledge management and may be obtained by good knowledge management strategies and processes. By motivating the creation, dissemination and application of knowledge, KM initiatives pay off by helping the organization embed knowledge into organisational processes so that it can continuously improve its practices and behaviours and pursue the achievement of its goals.
Knowledge Management has been a core requirement of many organizational practices and mostly in gaining competitive advantage over other firms. Knowledge itself is precious but if not used properly, then
Like many emerging business processes rooted in technology, knowledge management is defined somewhat differently by different organizations, and by different individuals within those organizations. Some organizations see knowledge management as
KM is the name given to the set of systematic actions that an organization can take to obtain the greatest value from the knowledge available to it (Davenport and Prusak, 1998). Systematic means that KM projects are intentional actions in an organizational context. Value means that KM projects are measured according to how KM projects contribute to increased organizational ability (Prieto and Gutierrez 2001; Goldkuhl and Braf 2002). KM as an intentional and value-adding action is not easy to accomplish in practice (Scarbrough and Swan 1999). Scarbrough and Swan present several case studies in KM, successful and unsuccessful in their respective KM project. A major point and lessons from the case studies is that prevalent approaches in KM overstate technology and understate how technology is implemented and applied. The scope of KM encompasses individual competence and organization memory, knowledge creation from tacit to explicit knowledge, including the role of organizations in facilitating the creation of knowledge.
Knowledge management (KM) can also be defined simply as doing what is needed to get the most out of knowledge resources.
The process of collecting, transferring, storing and making information useful is also known as knowledge management. In this, the organization is enabled to grow, adapt to changes and meet customer demands. The information age has a most certain influence on how the organization manages knowledge. This is true of whether that knowledge is unique to the organization, or shared to external organizations. Today there are various ways to collect and compile data and turn that data into useful information; however, without the use of knowledge management, then data, information, and knowledge is lost or misused. Through the knowledge management process the organization has the ability to learn as an organization. This is