1. A hotel tries to reduce the perishability of its services by selling last minute inventory at a highly discounted price. This technique presents threats to a company’s: A. Brand image B: Variability of services C: Relationships with suppliers D: Human resources turnover

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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1. A hotel tries to reduce the perishability of its services by selling last minute inventory at a highly discounted price. This technique presents threats to a company’s:

A. Brand image

B: Variability of services

C: Relationships with suppliers

D: Human resources turnover

 

2. Sometimes, hotel and airline companies upgrade guests to higher-end services. For such services, there are not a lot of word-of-mouth, reviews, or pictures available. For example, a hotel may upgrade a guest who paid for a regular room to a suite in order for the guest to experience an upscale product that the customer does not purchase often, but may purchase in the future. This situation, where a guest may experience an unfamiliar upscale service for the first time, is likely to result in a __________ in the __________ of services.

A: increase, intangibility

B: reduction, intangibility

C: reduction, variability

D: increase, variability

 

3. In hospitality and travel industries, customers and frontline employees ________ in order to create a service.

A. interact

B: pay first

C: evaluate each other

D: express their expectations of each other

 

4. Fifty percent of Hotel A’s customers are loyal. They repeat their purchases and refer other customers, resulting in ________

A. higher employee turnover at Hotel A

B: increased technology installations at Hotel A

C: healthy service profits at Hotel A

D: decreased market share for Hotel A

 

5. Adrian is a General Manager for a downtown hotel in a major U.S. city. Angela is the Front Desk Manager at the same hotel. Adrian is arguing that selecting the best employees and training them properly will not ultimately result in profits and growth for the hotel. Angela disagrees. In this scenario:

A: Adrian is correct

B: Angela is correct

C: Both Angela and Adrian are correct

D: It cannot be determined who is correct based on the information above

 

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