1. Compare the outcomes of a SWOT analysis for both Livestock Wealth current investment portfolio (macadamia nut tree, free range ox, pregnant cow and connected garden) and the SWOT analysis of a pork investment option irrespectively. 2. Conclude whether it is in the interest of Livestock Wealth to add pork to their investment options. Provide reasons for your answer.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Crowd farming platform Livestock Wealth is planning to establish presence in the Southern African Development Community (SADC) region over the next year after growing its asset valuation to become a R100 million business. The fintech platform says it has seen increased demand for its investment products and services, particularly since the onset of COVID-19, as the pandemic fundamentally re-shapes the world of investment portfolios, with more South Africans seeking financial security.
Developed by KwaZulu-Natal-born electro-mechanical engineer Ntuthuko Shezi, in 2015, Livestock Wealth offers people with no access to land, time or skills the opportunity to own livestock within a professionally managed farming operation. Through the Web and mobile application, investors are able to invest their money in cows and agricultural food products, rather than in unit trusts, shares or exchange-traded funds. In a telephonic interview with ITWeb, Shezi, who calls himself ‘cow executive officer’ of Livestock Wealth, explained the company, which started with 26 cattle as investment assets in 2016, has since added around 400 cattle on the platform, with a single investor owning as much as R3 million worth of assets.

 

While farmers lack access to finance and inputs to rear Pigs in a commercial capacity, Porkfund intends to be ahead of its competitors by creating a niche and connecting our experienced pig farmers to individuals in urban areas who are looking for ways to diversify their investment opportunities and increase their income.

The platform was founded on July 7, 2018, and launched on December 5, 2018, by Akintomiwa Abolade, a successful farmer and an erudite software engineer.

Porkfund has reared more than 4200 pigs across 5 cycles, thus empowering more than 63 farmers and paid 38m+ return on Investment to Porkfunders between 2018 and 2021.

Porkfund targets the $23.4 billion pork market in Africa, with Nigeria as its point of entry and mission to rear more than 40,000 pigs by the end of the year 2030. It is indeed a place for micro funders to invest in pig farms and pork trading-related projects.

 

1. Compare the outcomes of a SWOT analysis for both Livestock Wealth current investment portfolio (macadamia nut tree, free range ox, pregnant cow and connected garden) and the SWOT analysis of a pork investment option irrespectively.
2. Conclude whether it is in the interest of Livestock Wealth to add pork to their investment options. Provide reasons for your answer.

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