1. Describe why your company needs to diversify. 2. What problem will diversifying the company will solve. 3. What kinds of quantitative and qualitative data will you target in your research on the current auto industry and new industry?

1. Describe why your company needs to diversify. 2. What problem will diversifying the company will solve. 3. What kinds of quantitative and qualitative data will you target in your research on the current auto industry and new industry?

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 7DQ

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Step 1: Concept of diversification:

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Step 2: 1. The Necessity of Diversification

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Step 3: 2. Addressing Identified Problems through Diversification

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Step 4: 3. Targeted Data for Research on the Current Auto Industry and New Industry

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