1. How will the price we offer to a group buyer today affect his or her decision to buy from us in the future? 2. If the price is accepted by the group, what impact will that have on the number of room reservation requests for that same night that we will likely be required to refuse to individual buyers because all our rooms have been sold? 3. Does the price consider the specific type of room desired by the group? Does the price consider the probability that this group will: a. Cancel at the last minute? b. No-show? c. Arrive early? d. Stay more than one night?

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter9: Decision Making Under Uncertainty

Section: Chapter Questions

Problem 32P

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Question

1. How will the price we offer to a group buyer today affect his or her decision to buy from us in the future? 2. If the price is accepted by the group, what impact will that have on the number of room reservation requests for that same night that we will likely be required to refuse to individual buyers because all our rooms have been sold? 3. Does the price consider the specific type of room desired by the group? Does the price consider the probability that this group will: a. Cancel at the last minute? b. No-show? c. Arrive early? d. Stay more than one night? 4. How has the price been influenced by the prices our competitors are likely to quote to the same group? 5. What are the likely secondary sources of revenue (i.e., food and beverage sales, meeting room rentals, and the like) that this group could provide if they accept our price? 6. What, if any, is the hotel's historical relationship with: a group? Other groups of this same type? 7. Has the quoted price been influenced by the payment form to be utilized by the guest? By the estimated timeliness of the group's payment? 8. How has the recommended price been influenced by the source or channel from which this business originated?

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