123 Corporation a health club facility has two employees who work on lead generation. Each employee works 40 hours a week and is paid $ 15 an hour. Each employee identifies an average of 500 possible leads a week from a list of 10,000 names. Approximately 12 percent of the leads become members and pay a onetime fee of $110. Material costs are $150 per week, and overhead costs are $1,000 per week. Calculate the multi-factor productivity for this operation in fees generated per dollar of input.

123 Corporation a health club facility has two employees who work on lead generation. Each employee works 40 hours a week and is paid $ 15 an hour. Each employee identifies an average of 500 possible leads a week from a list of 10,000 names. Approximately 12 percent of the leads become members and pay a onetime fee of $110. Material costs are $150 per week, and overhead costs are $1,000 per week. Calculate the multi-factor productivity for this operation in fees generated per dollar of input.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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