7. Lanark Farms sells fresh strawberries, growing the fruit both in open fields and within long clear plastic hoop tents, known as its "tunnel operation". The outputs and inputs for each of the options are presented below. What is the multifactor productivity (in dollars) for each option? 8. How much more or less productive is the Plastic Hoops method compared to the Open Field method? [ Hint, (B-A)/A ] 9. How much more or less productive is the Open Field method compared to the Plastic Hoops method? [ Hint, (B-A)/A ] Option A - Open Fields Output: 50,000 pounds strawberries Inputs: $1,000 for chemicals (50 acres * $20/acre), $6,250 to plant strawberries (50 acres * $125/acre), $15,000 to harvest (50,000 pounds * $0.30/pound) Total Inputs: $22,250 Option B - Plastic Hoops Output: 40,000 pounds strawberries Inputs: $3,375 for chemicals (15 acres * $225/acre), $3,750 for construction and maintenance of the tunnels (15 acres * $250), $1,875 to plant strawberries (15 acres * $125/acre), $12,000 to harvest (40,000 pounds * $0.30/pound) Total Inputs: $21,000

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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7. Lanark Farms sells fresh strawberries, growing the fruit both in open fields and within long
clear plastic hoop tents, known as its "tunnel operation". The outputs and inputs for each
of the options are presented below. What is the multifactor productivity (in dollars) for
each option?
8. How much more or less productive is the Plastic Hoops method compared to the Open
Field method? [ Hint, (B-A)/A ]
9. How much more or less productive is the Open Field method compared to the Plastic
Hoops method? [ Hint, (B-A)/A ]
Option A - Open Fields
Output: 50,000 pounds strawberries
Inputs:
$1,000 for chemicals (50 acres * $20/acre),
$6,250 to plant strawberries (50 acres * $125/acre),
$15,000 to harvest (50,000 pounds * $0.30/pound)
Total Inputs: $22,250
Option B - Plastic Hoops
Output: 40,000 pounds strawberries
Inputs:
$3,375 for chemicals (15 acres * $225/acre),
$3,750 for construction and maintenance of the tunnels (15 acres * $250),
$1,875 to plant strawberries (15 acres * $125/acre),
$12,000 to harvest (40,000 pounds * $0.30/pound)
Total Inputs: $21,000
Transcribed Image Text:7. Lanark Farms sells fresh strawberries, growing the fruit both in open fields and within long clear plastic hoop tents, known as its "tunnel operation". The outputs and inputs for each of the options are presented below. What is the multifactor productivity (in dollars) for each option? 8. How much more or less productive is the Plastic Hoops method compared to the Open Field method? [ Hint, (B-A)/A ] 9. How much more or less productive is the Open Field method compared to the Plastic Hoops method? [ Hint, (B-A)/A ] Option A - Open Fields Output: 50,000 pounds strawberries Inputs: $1,000 for chemicals (50 acres * $20/acre), $6,250 to plant strawberries (50 acres * $125/acre), $15,000 to harvest (50,000 pounds * $0.30/pound) Total Inputs: $22,250 Option B - Plastic Hoops Output: 40,000 pounds strawberries Inputs: $3,375 for chemicals (15 acres * $225/acre), $3,750 for construction and maintenance of the tunnels (15 acres * $250), $1,875 to plant strawberries (15 acres * $125/acre), $12,000 to harvest (40,000 pounds * $0.30/pound) Total Inputs: $21,000
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