17. In two or more firms join forces to reach a target audience in a short-term effort. O A. joint-venture promotion OB. cross-promotion C. promotional co-branding D. multi-target promoting
17. In two or more firms join forces to reach a target audience in a short-term effort. O A. joint-venture promotion OB. cross-promotion C. promotional co-branding D. multi-target promoting
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
![17. In
two or more firms join forces to reach a target
audience in a short-term effort.
OA. joint-venture promotion
OB. cross-promotion
OC. promotional co-branding
D. multi-target promoting](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F715a56dd-67a4-4a69-b573-88af875eaa9d%2F629ed9fb-d69f-4c6d-acea-d8df98b22bca%2Fwk59mpw_processed.jpeg&w=3840&q=75)
Transcribed Image Text:17. In
two or more firms join forces to reach a target
audience in a short-term effort.
OA. joint-venture promotion
OB. cross-promotion
OC. promotional co-branding
D. multi-target promoting
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